Sinossi
This book provides practical and theoretical content for the business events sector, covering corporate meetings, association conferences, political events, incentive travel, exhibitions, corporate hospitality, awards ceremonies, and SMERF gatherings.
Thematic chapters focus on key topics such as destination marketing, education, sustainability, ethics, and technology for business events. This new third edition has been extensively revised and updated to reflect recent developments in business events, including:
- A new chapter focusing on business events in times of crisis, exploring the impacts of the Covid-19 pandemic on this sector
- New ‘It’s my job’ testimonials offering practical insights from young people currently employed in business events
- New ‘Discussion points’ at the end of each chapter, offering topics for in-class discussions and coursework
- New international case studies illustrating exemplary examples of business events from throughout the world, including emerging destinations such as China, South America, and the Middle East
Written in an accessible yet analytical manner, Business Events is essential reading for all students of events, tourism, and hospitality management. It is also an indispensable resource for anyone entering employment in the business events sector for the first time.
Le informazioni nella sezione "Riassunto" possono far riferimento a edizioni diverse di questo titolo.
Informazioni sull?autore
Rob Davidson is the Managing Director of MICE Knowledge, a consultancy specialising in research, education, and training services for the business events industry. He is also a Visiting Professor at the Università della Svizzera italiana and a Visiting Fellow at the University of Greenwich in London, UK.
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Paperback. Condizione: new. Paperback. This book provides practical and theoretical content for the business events sector, covering corporate meetings, association conferences, political events, incentive travel, exhibitions, corporate hospitality, awards ceremonies, and SMERF gatherings.Thematic chapters focus on key topics such as destination marketing, education, sustainability, ethics, and technology for business events. This new third edition has been extensively revised and updated to reflect recent developments in business events, including: A new chapter focusing on business events in times of crisis, exploring the impacts of the Covid-19 pandemic on this sector New Its my job testimonials offering practical insights from young people currently employed in business events New Discussion points at the end of each chapter, offering topics for in-class discussions and coursework New international case studies illustrating exemplary examples of business events from throughout the world, including emerging destinations such as China, South America, and the Middle EastWritten in an accessible yet analytical manner, Business Events is essential reading for all students of events, tourism, and hospitality management. It is also an indispensable resource for anyone entering employment in the business events sector for the first time. This book provides practical and theoretical content for the business events sector, covering corporate meetings, association conferences, political events, incentive travel, exhibitions, corporate hospitality, awards ceremonies, and SMERF gatherings. This item is printed on demand. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. Codice articolo 9781032834948
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Business Events
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Taylor and Francis Ltd, GB, 2026
ISBN 10: 1032834943
ISBN 13: 9781032834948
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Paperback. Condizione: New. This book provides practical and theoretical content for the business events sector, covering corporate meetings, association conferences, political events, incentive travel, exhibitions, corporate hospitality, awards ceremonies, and SMERF gatherings.Thematic chapters focus on key topics such as destination marketing, education, sustainability, ethics, and technology for business events. This new third edition has been extensively revised and updated to reflect recent developments in business events, including: A new chapter focusing on business events in times of crisis, exploring the impacts of the Covid-19 pandemic on this sector New 'It's my job' testimonials offering practical insights from young people currently employed in business events New 'Discussion points' at the end of each chapter, offering topics for in-class discussions and coursework New international case studies illustrating exemplary examples of business events from throughout the world, including emerging destinations such as China, South America, and the Middle EastWritten in an accessible yet analytical manner, Business Events is essential reading for all students of events, tourism, and hospitality management. It is also an indispensable resource for anyone entering employment in the business events sector for the first time. Codice articolo LU-9781032834948
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Immagini fornite dal venditore
Business Events
Editore:
Taylor and Francis Ltd, GB, 2026
ISBN 10: 1032834943
ISBN 13: 9781032834948
Nuovo
Paperback
Da: Rarewaves USA, OSWEGO, IL, U.S.A.
Valutazione del venditore 5 su 5 stelle
Paperback. Condizione: New. This book provides practical and theoretical content for the business events sector, covering corporate meetings, association conferences, political events, incentive travel, exhibitions, corporate hospitality, awards ceremonies, and SMERF gatherings.Thematic chapters focus on key topics such as destination marketing, education, sustainability, ethics, and technology for business events. This new third edition has been extensively revised and updated to reflect recent developments in business events, including: A new chapter focusing on business events in times of crisis, exploring the impacts of the Covid-19 pandemic on this sector New 'It's my job' testimonials offering practical insights from young people currently employed in business events New 'Discussion points' at the end of each chapter, offering topics for in-class discussions and coursework New international case studies illustrating exemplary examples of business events from throughout the world, including emerging destinations such as China, South America, and the Middle EastWritten in an accessible yet analytical manner, Business Events is essential reading for all students of events, tourism, and hospitality management. It is also an indispensable resource for anyone entering employment in the business events sector for the first time. Codice articolo LU-9781032834948
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