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Real Luxury examines what a 'luxury brand' is from economic, sociological and psychological standpoints. It spells out the challenges the industry is facing and puts forward a new, practical model aimed at reviving and protecting luxury brands, based on the authors' hands-on experience in the industry.
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Informazioni sull?autore
Misha Pinkhasov has worked in international communications, public policy, financial markets, branding and media for 16 years. He worked as a communications manager at the OECD for nine of those years and has consulted for private firms. As a writer, he covers luxury, culture and socially responsible business for consumer and trade magazines in the US, UK, France and Russia, and has spoken on these topics to corporate and conference groups. Misha holds an MBA in International Luxury Brand Management from ESSEC Business School in Paris and a Bachelor's in Consumer Economics from Cornell University in New York.
Rachna Joshi Nair has worked in the luxury, apparel and hospitality industries for 20 years, spanning both Eastern and Western cultures. During her tenure at Louis Vuitton, Rachna implemented business strategies through forecasting, product development, sourcing, merchandising, market entry, retail, and customer relationship management. She has spoken at international conferences in Europe and India about future challenges for luxury, and has provided cultural and brand training to the world's leading luxury companies. She holds an MBA in International Luxury Brand Management from ESSEC Business School in Paris.
Together, they are the co-founders of NAIR-SAFIR, strategy consultants helping companies integrate shared-value thinking into their corporate culture and communications.
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Real Luxury : How Luxury Brands Can Create Value for the Long Term
Editore:
Palgrave Macmillan Limited, 2014
ISBN 10: 1137395567
ISBN 13: 9781137395566
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Da: Better World Books Ltd, Dunfermline, Regno Unito
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Condizione: Very Good. Ships from the UK. Used book that is in excellent condition. May show signs of wear or have minor defects. Codice articolo 37045089-6
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Real Luxury: How Luxury Brands Can Create Value for the Long Term : How Luxury Brands Can Create Value for the Long Term
Da: AHA-BUCH GmbH, Einbeck, Germania
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Gebundene Ausgabe. Condizione: Neu. Neu neuware, importqualität, auf lager - Real Luxury examines what a 'luxury brand' is from economic, sociological and psychological standpoints. It spells out the challenges the luxury industry is facing and puts forward a brand new and practical model to revive and protect luxury brands, based on the authors' experience with leading global luxury brands. Linking luxury with market forces including sustainability, the Slow Movement, and the impact of technology, this book provides an accessible and innovative way of thinking about luxury brand management. Codice articolo INF1000428144
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Real Luxury
Editore:
Palgrave Macmillan UK Aug 2014, 2014
ISBN 10: 1137395567
ISBN 13: 9781137395566
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Da: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, Germania
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Buch. Condizione: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Real Luxury examines what a 'luxury brand' is from economic, sociological and psychological standpoints. It spells out the challenges the luxury industry is facing and puts forward a brand new and practical model to revive and protect luxury brands, based on the authors' experience with leading global luxury brands. Linking luxury with market forces including sustainability, the Slow Movement, and the impact of technology, this book provides an accessible and innovative way of thinking about luxury brand management. 228 pp. Englisch. Codice articolo 9781137395566
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Real Luxury: How Luxury Brands Can Create Value for the Long Term
Da: Kennys Bookshop and Art Galleries Ltd., Galway, GY, Irlanda
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Condizione: New. Real Luxury examines what a 'luxury brand' is from economic, sociological and psychological standpoints. It spells out the challenges the industry is facing and puts forward a new, practical model aimed at reviving and protecting luxury brands, based on the authors' hands-on experience in the industry. Num Pages: 236 pages, biography. BIC Classification: KJC; KJD; KJS. Category: (P) Professional & Vocational. Dimension: 145 x 217 x 19. Weight in Grams: 424. . 2014. 2014th Edition. Hardcover. . . . . Codice articolo V9781137395566
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Pinkhasov, M: Real Luxury
Da: moluna, Greven, Germania
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Gebunden. Condizione: New. Misha Pinkhasov has worked in international communications, public policy, financial markets, branding and media for 16 years. He worked as a communications manager at the OECD for nine of those years and has consulted for private firms. As a writer, he cov. Codice articolo 458451534
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Real Luxury: How Luxury Brands Can Create Value for the Long Term
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Hardcover. Condizione: Brand New. 240 pages. 8.75x6.00x1.00 inches. In Stock. Codice articolo x-1137395567
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Real Luxury: How Luxury Brands Can Create Value for the Long Term
Da: Kennys Bookstore, Olney, MD, U.S.A.
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Condizione: New. Real Luxury examines what a 'luxury brand' is from economic, sociological and psychological standpoints. It spells out the challenges the industry is facing and puts forward a new, practical model aimed at reviving and protecting luxury brands, based on the authors' hands-on experience in the industry. Num Pages: 236 pages, biography. BIC Classification: KJC; KJD; KJS. Category: (P) Professional & Vocational. Dimension: 145 x 217 x 19. Weight in Grams: 424. . 2014. 2014th Edition. Hardcover. . . . . Books ship from the US and Ireland. Codice articolo V9781137395566
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Real Luxury: How Luxury Brands Can Create Value for the Long Term : How Luxury Brands Can Create Value for the Long Term
Da: AHA-BUCH GmbH, Einbeck, Germania
Valutazione del venditore 5 su 5 stelle
Hardcover. Condizione: Neu. Neu Neuware, Importqualität, auf Lager - Real Luxury examines what a 'luxury brand' is from economic, sociological and psychological standpoints. It spells out the challenges the luxury industry is facing and puts forward a brand new and practical model to revive and protect luxury brands, based on the authors' experience with leading global luxury brands. Linking luxury with market forces including sustainability, the Slow Movement, and the impact of technology, this book provides an accessible and innovative way of thinking about luxury brand management. Codice articolo INF1000769817
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Real Luxury: How Luxury Brands Can Create Value for the Long Term
Da: Lucky's Textbooks, Dallas, TX, U.S.A.
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Condizione: New. Codice articolo ABLIING23Mar2317530303666
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Real Luxury (Hardcover)
Editore:
Palgrave Macmillan, Basingstoke, 2014
ISBN 10: 1137395567
ISBN 13: 9781137395566
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Da: Grand Eagle Retail, Mason, OH, U.S.A.
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Hardcover. Condizione: new. Hardcover. Real Luxury examines what a 'luxury brand' is from economic, sociological and psychological standpoints. It spells out the challenges the industry is facing and puts forward a new, practical model aimed at reviving and protecting luxury brands, based on the authors' hands-on experience in the industry. Real Luxury examines what a 'luxury brand' is from economic, sociological and psychological standpoints. It spells out the challenges the industry is facing and puts forward a new, practical model aimed at reviving and protecting luxury brands, based on the authors' hands-on experience in the industry. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. Codice articolo 9781137395566
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