ISBN: 9781137395566 - real luxury: how luxury brands can create value for the long term (9 risultati)

Hardcover. Condizione: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less.

Condizione: New. pp. 240 Index.

Gebundene Ausgabe. Condizione: Neu. Neu neuware, importqualität, auf lager - Real Luxury examines what a 'luxury brand' is from economic, sociological and psychological standpoints. It spells out the challenges the luxury industry is facing and puts forward a brand new and practical model to revive and protect luxury brands, based on the authors' experience with leading global luxury brands. Linking luxury with market forces including sustainability, the Slow Movement, and the impact of technology, this book provides an accessible and innovative way of thinking about luxury brand management.…

Hardcover. Condizione: Neu. Neu Neuware, Importqualität, auf Lager - Real Luxury examines what a 'luxury brand' is from economic, sociological and psychological standpoints. It spells out the challenges the luxury industry is facing and puts forward a brand new and practical model to revive and protect luxury brands, based on the authors' experience with leading global luxury brands. Linking luxury with market forces including sustainability, the Slow Movement, and the impact of technology, this book provides an accessible and innovative way of thinking about luxury brand management.…

Condizione: gut. Real Luxury In englischer Sprache. pages.

Buch. Condizione: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Real Luxury examines what a 'luxury brand' is from economic, sociological and psychological standpoints. It spells out the challenges the luxury industry is facing and puts forward a brand new and practical model to revive and protect luxury brands, based on the authors' experience with leading global luxury brands. Linking luxury with market forces including sustainability, the Slow Movement, and the impact of technology, this book provides an accessible and innovative way of thinking about luxury brand management. 228 pp. Englisch.…

Condizione: New. Print on Demand pp. 240 Figures.

Condizione: New. PRINT ON DEMAND pp. 240.

Gebunden. Condizione: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Misha Pinkhasov has worked in international communications, public policy, financial markets, branding and media for 16 years. He worked as a communications manager at the OECD for nine of those years and has consulted for private firms. As a writer, he cov.…