Redesigning Manufacturing: Reimagining the Business of Making in the UK - Rilegato

Beverland, Michael; Nielsen, Beverley; Pryce, Vicky

 
9781137465214: Redesigning Manufacturing: Reimagining the Business of Making in the UK
Rilegato
ISBN 10: 1137465212 ISBN 13: 9781137465214
Casa editrice: Palgrave Macmillan, 2015

Sinossi

Manufacturing in the UK has an image problem. Although this image problem is more fiction than fact, it nonetheless has an impact on the sector's ability to attract staff, capital, and policy interest. This book redresses this situation by focusing on the real successes of the sector and the strategies used by makers to achieve sustainable results.

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Informazioni sull?autore

Michael Beverland is Professor of Brand Management at the University of Bath, UK. His research focuses on branding and design-driven innovation in manufacturing. Michael has published in a range of journals including the Journal of Consumer Research and the Journal of Product Innovation Management. He also published Building Brand Authenticity with Palgrave Macmillan in 2009.
 
Beverley Nielsen is Director of Corporate Affairs at Birmingham City University, UK, and Director of AGA Rangemaster, which manufactures and retails iconic brands including AGA, Rayburn and Rangemaster. She is the former Managing Director of Fired Earth and former Director of CBI West Midlands. Beverley is a Fellow at WMG, the University of Warwick, retaining an active involvement in various business boards.
 
Vicky Pryce is a leading economist and former Joint Head of the United Kingdom's Government Economic Service. She is the Senior Managing Director at the finance consultancy firm FTI Consulting, and was formerly Director General, Economics, at the Department for Business, Innovation and Skills. Vicky is a Fellow of the Society of Business Economists, a Visiting Fellow at Nuffield College, University of Oxford, and a Visiting Professor at Imperial College Business School, UK.

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Editore
Palgrave Macmillan
Data di pubblicazione
2015
Lingua
Inglese
ISBN 10 
1137465212
ISBN 13 
9781137465214
Rilegatura
Copertina rigida
Numero di pagine
199
Contatto del produttore
Messaggerie Libri
ufficio.anagrafiche@meli.it

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Assago Milano
20090
Italia

Altre edizioni note dello stesso titolo

9781349499458: Redesigning Manufacturing: Reimagining the Business of Making in the Uk

Edizione in evidenza

ISBN 10:  1349499455 ISBN 13:  9781349499458
Casa editrice: Palgrave Macmillan, 2015
Brossura