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Building Brand Authenticity : 7 Habits of Iconic Brands
Lingua: Inglese
Editore: Palgrave Macmillan Limited, 2009
ISBN 10: 0230580319 ISBN 13: 9780230580312
Da: Better World Books, Mishawaka, IN, U.S.A.
Valutazione del venditore 5 su 5 stelle
Condizione: Good. Former library copy. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.
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Building Brand Authenticity : 7 Habits of Iconic Brands
Lingua: Inglese
Editore: Palgrave Macmillan Limited, 2009
ISBN 10: 0230580319 ISBN 13: 9780230580312
Da: Better World Books, Mishawaka, IN, U.S.A.
Valutazione del venditore 5 su 5 stelle
Condizione: Very Good. Former library copy. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.
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Brand Management: Co-creating Meaningful Brands
Da: One Planet Books, Columbia, MO, U.S.A.
Valutazione del venditore 4 su 5 stelle
Prima edizione
paperback. Condizione: Good. 1st Edition. Ships in a BOX from Central Missouri! May not include working access code. Will not include dust jacket. Has used sticker(s) and some writing and/or highlighting. UPS shipping for most packages, (Priority Mail for AK/HI/APO/PO Boxes).
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Brand Management: Co-creating Meaningful Brands
Da: Textbooks_Source, Columbia, MO, U.S.A.
Valutazione del venditore 5 su 5 stelle
Prima edizione
paperback. Condizione: Good. 1st Edition. Ships same day or next business day! UPS shipping available (Priority Mail for AK/HI/APO/PO Boxes). Used sticker and some writing and/or highlighting. Used books may not include working access code or dust jacket.
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Brand Management : Co-Creating Meaningful Brands
Lingua: Inglese
Editore: SAGE Publications, Limited, 2018
ISBN 10: 1473951984 ISBN 13: 9781473951983
Da: Better World Books Ltd, Dunfermline, Regno Unito
Valutazione del venditore 5 su 5 stelle
EUR 9,86
Spedizione EUR 5,73
Spedito da Regno Unito a U.S.A.Quantità: 2 disponibili
Aggiungi al carrelloCondizione: Good. Former library copy. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.
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Brand Management : Co-Creating Meaningful Brands
Lingua: Inglese
Editore: SAGE Publications, Limited, 2021
ISBN 10: 1529720125 ISBN 13: 9781529720129
Da: Better World Books, Mishawaka, IN, U.S.A.
Valutazione del venditore 5 su 5 stelle
Condizione: Fine. Used book that is in almost brand-new condition. May contain a remainder mark. Better World Books: Buy Books. Do Good.
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Brand Management : Co-Creating Meaningful Brands
Lingua: Inglese
Editore: SAGE Publications, Limited, 2021
ISBN 10: 1529720125 ISBN 13: 9781529720129
Da: Better World Books, Mishawaka, IN, U.S.A.
Valutazione del venditore 5 su 5 stelle
Condizione: Good. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.
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Brand Management (Paperback)
Lingua: Inglese
Editore: Sage Publications Ltd, London, 2021
ISBN 10: 1529720125 ISBN 13: 9781529720129
Da: Grand Eagle Retail, Bensenville, IL, U.S.A.
Valutazione del venditore 5 su 5 stelle
Paperback. Condizione: new. Paperback. Presenting the basics of brand management, the book provides both a theoretical and practical guide to brands, placing emphasis on the theory that the consumer is a co-creator in a brand's identity.In a world in which social media and inclusive digital platforms have increased customer engagement, the role of brands and branding has changed. The line between the producer and the consumer has become blurred; consumers are no longer the recipients of brand identity, but the co-creators, playing a significant role in shaping new products and systems.Case studies include the Canterbury Crusaders, KVD Beauty, Kodak, Yamaha, Ottobock and Holland's rebrand as The Netherlands. Presenting the basics of brand management, the second edition provides both a theoretical and practical guide, placing emphasis on the theory that the consumer is a co-creator in a brands identity. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.
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Brand Management Cocreating Meaningful Brands
Da: PBShop.store US, Wood Dale, IL, U.S.A.
Valutazione del venditore 5 su 5 stelle
PAP. Condizione: Used - Very Good. Used - Like New Book. Shipped from UK. Established seller since 2000.
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Very Short, Fairly Interesting and Reasonably Cheap Book About Brand Management
Da: GreatBookPrices, Columbia, MD, U.S.A.
Valutazione del venditore 5 su 5 stelle
EUR 19,38
Spedizione EUR 2,27
Spedito in U.S.A.Quantità: Più di 20 disponibili
Aggiungi al carrelloCondizione: As New. Unread book in perfect condition.
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Brand Management Cocreating Meaningful Brands
Da: PBShop.store UK, Fairford, GLOS, Regno Unito
Valutazione del venditore 4 su 5 stelle
EUR 15,88
Spedizione EUR 6,73
Spedito da Regno Unito a U.S.A.Quantità: 5 disponibili
Aggiungi al carrelloPAP. Condizione: Used - Very Good. Used - Like New Book. Shipped from UK. Established seller since 2000.
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Very Short, Fairly Interesting and Reasonably Cheap Book About Brand Management
Da: GreatBookPrices, Columbia, MD, U.S.A.
Valutazione del venditore 5 su 5 stelle
EUR 22,00
Spedizione EUR 2,27
Spedito in U.S.A.Quantità: Più di 20 disponibili
Aggiungi al carrelloCondizione: New.
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A Very Short, Fairly Interesting and Reasonably Cheap Book about Brand Management (Paperback)
Lingua: Inglese
Editore: SAGE Publications Ltd, London, 2025
ISBN 10: 1529795168 ISBN 13: 9781529795165
Da: Grand Eagle Retail, Bensenville, IL, U.S.A.
Valutazione del venditore 5 su 5 stelle
Paperback. Condizione: new. Paperback. Each book in the Very Short, Fairly Interesting & Reasonably Cheap series takes a core area of the curriculum and turns it on its head by providing a critical, sophisticated overview of the key issues and debates in an informal, conversational and often humorous way.This accessible and affordable introduction to brand management provides an overview of the controversies and debates, leading thinkers and enduring challenges in brands and branding, with one eye on historical context and cultural and critical perspectives throughout.Michael Beverland and Pinar Cankurtaran are Professor and Associate Professor of Brand Strategy at University of Sussex Business School. Explore the controversies and debates, leading thinkers and enduring challenges in brand management with this accessible introduction. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.
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A Very Short, Fairly Interesting and Reasonably Cheap Book about Brand Management
Da: PBShop.store US, Wood Dale, IL, U.S.A.
Valutazione del venditore 5 su 5 stelle
PAP. Condizione: New. New Book. Shipped from UK. Established seller since 2000.
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A Very Short, Fairly Interesting and Reasonably Cheap Book about Brand Management
Da: PBShop.store UK, Fairford, GLOS, Regno Unito
Valutazione del venditore 4 su 5 stelle
EUR 23,84
Spedizione EUR 3,77
Spedito da Regno Unito a U.S.A.Quantità: 2 disponibili
Aggiungi al carrelloPAP. Condizione: New. New Book. Shipped from UK. Established seller since 2000.
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Brand Management: Co-Creating Meaningful Brands
Lingua: Inglese
Editore: Sage Publications Ltd, London, 2018
ISBN 10: 1473951984 ISBN 13: 9781473951983
Da: Marlowes Books and Music, Ferny Grove, QLD, Australia
Valutazione del venditore 4 su 5 stelle
Prima edizione
EUR 14,98
Spedizione EUR 17,13
Spedito da Australia a U.S.A.Quantità: 1 disponibili
Aggiungi al carrelloPaperback. Condizione: Fine. First Edition. 400 pages. Book appears to have hardly been read and is in Fine condition throughout.
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A Very Short, Fairly Interesting and Reasonably Cheap Book about Brand Management
Da: THE SAINT BOOKSTORE, Southport, Regno Unito
Valutazione del venditore 5 su 5 stelle
EUR 23,14
Spedizione EUR 14,27
Spedito da Regno Unito a U.S.A.Quantità: Più di 20 disponibili
Aggiungi al carrelloPaperback / softback. Condizione: New. New copy - Usually dispatched within 4 working days.
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Paperback. Condizione: new. New Copy. Customer Service Guaranteed.
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A Very Short, Fairly Interesting and Reasonably Cheap Book about Brand Management (Very Short, Fairly Interesting & Cheap Books)
Da: Chiron Media, Wallingford, Regno Unito
Valutazione del venditore 5 su 5 stelle
EUR 21,03
Spedizione EUR 17,75
Spedito da Regno Unito a U.S.A.Quantità: 2 disponibili
Aggiungi al carrellopaperback. Condizione: New.
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Very Short, Fairly Interesting and Reasonably Cheap Book About Brand Management
Da: GreatBookPricesUK, Woodford Green, Regno Unito
Valutazione del venditore 5 su 5 stelle
EUR 23,13
Spedizione EUR 17,19
Spedito da Regno Unito a U.S.A.Quantità: Più di 20 disponibili
Aggiungi al carrelloCondizione: New.
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A Very Short, Fairly Interesting and Reasonably Cheap Book About Brand Management
Da: Books Puddle, New York, NY, U.S.A.
Valutazione del venditore 4 su 5 stelle
Condizione: New. pp. 160 1st edition NO-PA16APR2015-KAP.
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Very Short, Fairly Interesting and Reasonably Cheap Book About Brand Management
Da: GreatBookPricesUK, Woodford Green, Regno Unito
Valutazione del venditore 5 su 5 stelle
EUR 22,92
Spedizione EUR 17,19
Spedito da Regno Unito a U.S.A.Quantità: Più di 20 disponibili
Aggiungi al carrelloCondizione: As New. Unread book in perfect condition.
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A Very Short, Fairly Interesting and Reasonably Cheap Book about Brand Management (Paperback or Softback)
Lingua: Inglese
Editore: Sage Publications Ltd 1/29/2025, 2025
ISBN 10: 1529795168 ISBN 13: 9781529795165
Da: BargainBookStores, Grand Rapids, MI, U.S.A.
Valutazione del venditore 5 su 5 stelle
Paperback or Softback. Condizione: New. A Very Short, Fairly Interesting and Reasonably Cheap Book about Brand Management. Book.
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Fashion Business Cases : A Student Guide to Learning With Case Studies
Da: GreatBookPrices, Columbia, MD, U.S.A.
Valutazione del venditore 5 su 5 stelle
Condizione: New.
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Fashion Business Cases : A Student Guide to Learning With Case Studies
Da: GreatBookPrices, Columbia, MD, U.S.A.
Valutazione del venditore 5 su 5 stelle
Condizione: As New. Unread book in perfect condition.
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A Very Short, Fairly Interesting and Reasonably Cheap Book about Brand Management (Very Short, Fairly Interesting & Cheap Books)
Da: California Books, Miami, FL, U.S.A.
Valutazione del venditore 4 su 5 stelle
EUR 47,00
Spedizione gratuita
Spedito in U.S.A.Quantità: Più di 20 disponibili
Aggiungi al carrelloCondizione: New.
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A Very Short, Fairly Interesting and Reasonably Cheap Book about Brand Management
Lingua: Inglese
Editore: Sage Publications Ltd. Feb 2025, 2025
ISBN 10: 1529795168 ISBN 13: 9781529795165
EUR 21,50
Spedizione EUR 25,95
Spedito da Germania a U.S.A.Quantità: 2 disponibili
Aggiungi al carrelloTaschenbuch. Condizione: Neu. Neuware -Each book in the 'Very Short, Fairly Interesting & Reasonably Cheap' series takes a core area of the curriculum and turns it on its head by providing a critical, sophisticated overview of the key issues and debates in an informal, conversational and often humorous way.This accessible and affordable introduction to brand management provides an overview of the controversies and debates, leading thinkers and enduring challenges in brands and branding, with one eye on historical context and cultural and critical perspectives throughout.Michael Beverland and Pinar Cankurtaran are Professor and Associate Professor of Brand Strategy at University of Sussex Business School.
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Building Brand Authenticity: 7 Habits of Iconic Brands
Lingua: Inglese
Editore: Palgrave Macmillan, New York, 2009
ISBN 10: 0230580319 ISBN 13: 9780230580312
Da: THE PRINTED GARDEN, ABA, MPIBA, SANDY, UT, U.S.A.
Valutazione del venditore 4 su 5 stelle
Prima edizione
Hard Cover. Condizione: NF. Condizione sovraccoperta: NF. First Edition, First Printing. Octavo. Black boards and spine with shiny silver foil lettering on the spine. Book has very slight bumping at the head and tail of the spine. White endpapers. Binding is straight and tight. Pages are all clean, white, and crisp. 219 pages. Illustrated with some photographs. Dust Jacket - has a nearly unnoticable trace of rubbing at the tail of the spine and at the extreme tips of the outside corenrs - jacket is otherwise clean, bright, and sharp. A lovely copy; not terribly common.
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EUR 50,45
Spedizione gratuita
Spedito in U.S.A.Quantità: Più di 20 disponibili
Aggiungi al carrelloPaperback. Condizione: New. Each book in the 'Very Short, Fairly Interesting and Reasonably Cheap' series takes a core area of the curriculum and turns it on its head by providing a critical, sophisticated overview of the key issues and debates in an informal, conversational and often humorous way.This accessible and affordable introduction to brand management provides an overview of the controversies and debates, leading thinkers and enduring challenges in brands and branding, with one eye on historical context and cultural and critical perspectives throughout.Michael Beverland and Pinar Cankurtaran are Professor and Associate Professor of Brand Strategy at University of Sussex Business School.
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A Very Short, Fairly Interesting and Reasonably Cheap Book about Brand Management
Da: Rarewaves.com USA, London, LONDO, Regno Unito
Valutazione del venditore 5 su 5 stelle
EUR 52,95
Spedizione gratuita
Spedito da Regno Unito a U.S.A.Quantità: Più di 20 disponibili
Aggiungi al carrelloPaperback. Condizione: New. Each book in the 'Very Short, Fairly Interesting and Reasonably Cheap' series takes a core area of the curriculum and turns it on its head by providing a critical, sophisticated overview of the key issues and debates in an informal, conversational and often humorous way.This accessible and affordable introduction to brand management provides an overview of the controversies and debates, leading thinkers and enduring challenges in brands and branding, with one eye on historical context and cultural and critical perspectives throughout.Michael Beverland and Pinar Cankurtaran are Professor and Associate Professor of Brand Strategy at University of Sussex Business School.
