Strategic Management: Text and Cases - Rilegato

Dess, Gregory G.; McNamara, Gerry; Eisner, Alan B.; Sauerwald, Steve

Rilegato

ISBN 10: 1264124325 ISBN 13: 9781264124329

Casa editrice: McGraw Hill, 2023

Riassunto

Strategic Management: Text and Cases, written by authors Dess, McNamara, Eisner, and Sauerwald, continues its tradition of being readable, relevant, and rigorous. Its engaging writing style minimizes jargon to maximize readability. It provides examples from management practice and societal themes including environmental sustainability, ethics, globalization, entrepreneurship, and data analytics to make the content relevant. It draws on the latest research by management scholars and insights from executives to balance accessibility with rigor. They provide separate chapters on the role of intellectual assets in value creation (Ch. 4), entrepreneurial strategy and competitive dynamics (Ch. 8), and fostering entrepreneurship in established organizations (Ch. 12). This version includes all the text and 38 cases.

Dettagli dell'edizione

• Editore: McGraw Hill
• Data di pubblicazione: 2023
• Lingua: Inglese
• ISBN 10: 1264124325
• ISBN 13: 9781264124329
• Rilegatura: Copertina rigida
• Contatto del produttore: non disponibile
• Persona responsabile: Ufficio Anagrafiche Messaggerie; 0039 0245774342; ufficio.anagrafiche@meli.it; ; Via Verdi, 8.; Assago Milano; 20090; Italia