Services Marketing: Concepts, Strategies, & Cases

Hoffman, K. Douglas; Bateson, John E. G.

ISBN 10: 1305644727 ISBN 13: 9781305644724

Casa editrice: South-Western Pub, 2016

Riassunto

Help students examine the use of services marketing as a competitive tool from a uniquely broad perspective with Hoffman/Bateson's SERVICES MARKETING: CONCEPTS, STRATEGIES, AND CASES, 5E. Using a reader-friendly, streamlined structure, the book explores services marketing not only as an essential focus for service firms, but also as a competitive advantage for companies that market tangible products. Real examples feature businesses from industries both within and beyond the nine service economy supersectors: education and health services, financial activities, government, information, leisure and hospitality, professional and business services, transportation and utilities, wholesale and retail trade, and "other services." Cutting-edge data addresses current issues, such as sustainability, technology, and the global market, giving students valuable insights for business success. A new online format offers features to keep your course current and is the perfect solution for online, hybrid, and traditional classes that want to take advantage of technology.

Dettagli dell'edizione

• Editore: South-Western Pub
• Data di pubblicazione: 2016
• Lingua: Inglese
• ISBN 10: 1305644727
• ISBN 13: 9781305644724
• Rilegatura: A fogli intercambiabili
• Numero edizione: 5
• Contatto del produttore: non disponibile
• Persona responsabile: non disponibile