Articoli correlati a Fashion Management: A Strategic Approach
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This market-leading textbook is one of the first in the field to examine strategic management in the context of the fashion industry, catering specifically for students hoping to work in the sector.
Le informazioni nella sezione "Riassunto" possono far riferimento a edizioni diverse di questo titolo.
Informazioni sugli autori
Rosemary Varley, now semi-retired, works as an Associate Lecturer at the Fashion Business School at London College of Fashion (LCF), University of the Arts London, where previously she was Subject Director for Marketing and Retail, and Fashion Business Research Coordinator.
Ana Roncha lectures in Fashion Marketing and Brand Strategy, at the London College of Fashion. She is an Affiliate Professor at ESCP Europe and a Visiting Professor at Porto Business School.
Natascha Radclyffe-Thomas EdD FRSA is Professor of Marketing and Sustainable Business at the British School of Fashion, GCU London.
Liz Gee is Dean of the Fashion Business School at London College of Fashion.
Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.
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Fashion Management: A Strategic Approach
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Bloomsbury Academic, 2025
ISBN 10: 1350340561
ISBN 13: 9781350340565
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Fashion Management: A Strategic Approach
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Fashion Management: A Strategic Approach
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Fashion Management (Paperback)
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Paperback. Condizione: new. Paperback. The 2nd edition of this market-leading text solidifies the books place as the go-to guide for students studying the business of fashion. With its truly international approach and host of pedagogical features, including abstracts from key Bloomsbury Fashion Business Cases in each chapter, it is the perfect resource for getting to grips with the breadth of issues and concerns facing fashion organizations today. Covering prominent brands such as Prada, Glossier, Nike and ASOS, as well as SMEs like Elvis and Kresse, this text not only prepares readers for academic success, but also for the diversity of the real-world fashion industry. The 2nd edition of Fashion Management includes:A new chapter on Managing Routes to Fashion Markets, reflecting the growing precedence of digitalization and omnichannel retailing in the contemporary fashion industry.A new chapter on Fashion Law, highlighting the importance of recognizing and responding to legal issues such as intellectual property law, data protection, consumer law and influencer culture.Substantial new material on ethics, sustainability and Corporate Social Responsibility (CSR), an understanding of which is vital as calls for transparency in the fashion industry continue to grow. This is an ideal textbook for those studying on undergraduate and postgraduate degree courses in fashion management and fashion marketing. The book is also an important supplementary resource for courses in marketing, retailing and business studies. This market-leading textbook is one of the first in the field to examine strategic management in the context of the fashion industry, catering specifically for students hoping to work in the sector. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. Codice articolo 9781350340565
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Fashion Management : A Strategic Approach
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ISBN 10: 1350340561
ISBN 13: 9781350340565
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