9781350340565 - Fashion Management: A Strategic Approach di Varley, Rosemary; Roncha, Ana; Radclyffe-Thomas, Natascha; Gee, Liz (30 risultati)

Trade paperback, 406 pages. Condizione: Very good. Second edition. Light edge wear to cover, light soiling to text block edges. Pages appear free of writing / highlighting. In nice shape.

Condizione: New.

Paperback. Condizione: new. Paperback. The 2nd edition of this market-leading text solidifies the books place as the go-to guide for students studying the business of fashion. With its truly international approach and host of pedagogical features, including abstracts from key Bloomsbury Fashion Business Cases in each chapter, it is the perfect resource for getting to grips with the breadth of issues and concerns facing fashion organizations today. Covering prominent brands such as Prada, Glossier, Nike and ASOS, as well as SMEs like Elvis and Kresse, this text not only prepares readers for academic success, but also for the diversity of the real-world fashion industry. The 2nd edition of Fashion Management includes:A new chapter on Managing Routes to Fashion Markets, reflecting the growing precedence of digitalization and omnichannel retailing in the contemporary fashion industry.A new chapter on Fashion Law, highlighting the importance of recognizing and responding to legal issues such as intellectual property law, data protection, consumer law and influencer culture.Substantial new material on ethics, sustainability and Corporate Social Responsibility (CSR), an understanding of which is vital as calls for transparency in the fashion industry continue to grow. This is an ideal textbook for those studying on undergraduate and postgraduate degree courses in fashion management and fashion marketing. The book is also an important supplementary resource for courses in marketing, retailing and business studies. This market-leading textbook is one of the first in the field to examine strategic management in the context of the fashion industry, catering specifically for students hoping to work in the sector. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.

Condizione: new.

PAP. Condizione: New. New Book. Shipped from UK. Established seller since 2000.

PAP. Condizione: New. New Book. Shipped from UK. Established seller since 2000.

Condizione: As New. Unread book in perfect condition.

Paperback. Condizione: New. The 2nd edition of this market-leading text solidifies the book's place as the go-to guide for students studying the business of fashion. With its truly international approach and host of pedagogical features, including abstracts from key Bloomsbury Fashion Business Cases in each chapter, it is the perfect resource for getting to grips with the breadth of issues and concerns facing fashion organizations today. Covering prominent brands such as Prada, Glossier, Nike and ASOS, as well as SMEs like Elvis and Kresse, this text not only prepares readers for academic success, but also for the diversity of the real-world fashion industry. The 2nd edition of Fashion Management includes:A new chapter on 'Managing Routes to Fashion Markets', reflecting the growing precedence of digitalization and omnichannel retailing in the contemporary fashion industry.A new chapter on 'Fashion Law', highlighting the importance of recognizing and responding to legal issues such as intellectual property law, data protection, consumer law and influencer culture.Substantial new material on ethics, sustainability and Corporate Social Responsibility (CSR), an understanding of which is vital as calls for transparency in the fashion industry continue to grow. This is an ideal textbook for those studying on undergraduate and postgraduate degree courses in fashion management and fashion marketing. The book is also an important supplementary resource for courses in marketing, retailing and business studies.

Condizione: Brand New. New. US edition. Expediting shipping for all USA and Europe orders excluding PO Box. Excellent Customer Service.

Condizione: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,950grams, ISBN:9781350340565.

Condizione: New.

Condizione: New.

Condizione: New. In English.

paperback. Condizione: New.

Paperback. Condizione: New. The 2nd edition of this market-leading text solidifies the book's place as the go-to guide for students studying the business of fashion. With its truly international approach and host of pedagogical features, including abstracts from key Bloomsbury Fashion Business Cases in each chapter, it is the perfect resource for getting to grips with the breadth of issues and concerns facing fashion organizations today. Covering prominent brands such as Prada, Glossier, Nike and ASOS, as well as SMEs like Elvis and Kresse, this text not only prepares readers for academic success, but also for the diversity of the real-world fashion industry. The 2nd edition of Fashion Management includes:A new chapter on 'Managing Routes to Fashion Markets', reflecting the growing precedence of digitalization and omnichannel retailing in the contemporary fashion industry.A new chapter on 'Fashion Law', highlighting the importance of recognizing and responding to legal issues such as intellectual property law, data protection, consumer law and influencer culture.Substantial new material on ethics, sustainability and Corporate Social Responsibility (CSR), an understanding of which is vital as calls for transparency in the fashion industry continue to grow. This is an ideal textbook for those studying on undergraduate and postgraduate degree courses in fashion management and fashion marketing. The book is also an important supplementary resource for courses in marketing, retailing and business studies.

Condizione: New.

paperback. Condizione: New.

Condizione: As New. Unread book in perfect condition.

Condizione: New.

Condizione: New.

Condizione: New. 2nd edition NO-PA16APR2015-KAP.

Paperback / softback. Condizione: New. New copy - Usually dispatched within 3 working days.

Condizione: NEW.

Paperback. Condizione: new. Paperback. The 2nd edition of this market-leading text solidifies the books place as the go-to guide for students studying the business of fashion. With its truly international approach and host of pedagogical features, including abstracts from key Bloomsbury Fashion Business Cases in each chapter, it is the perfect resource for getting to grips with the breadth of issues and concerns facing fashion organizations today. Covering prominent brands such as Prada, Glossier, Nike and ASOS, as well as SMEs like Elvis and Kresse, this text not only prepares readers for academic success, but also for the diversity of the real-world fashion industry. The 2nd edition of Fashion Management includes:A new chapter on Managing Routes to Fashion Markets, reflecting the growing precedence of digitalization and omnichannel retailing in the contemporary fashion industry.A new chapter on Fashion Law, highlighting the importance of recognizing and responding to legal issues such as intellectual property law, data protection, consumer law and influencer culture.Substantial new material on ethics, sustainability and Corporate Social Responsibility (CSR), an understanding of which is vital as calls for transparency in the fashion industry continue to grow. This is an ideal textbook for those studying on undergraduate and postgraduate degree courses in fashion management and fashion marketing. The book is also an important supplementary resource for courses in marketing, retailing and business studies. This market-leading textbook is one of the first in the field to examine strategic management in the context of the fashion industry, catering specifically for students hoping to work in the sector. Shipping may be from our UK warehouse or from our Australian or US warehouses, depending on stock availability.

Paperback. Condizione: Brand New. 2nd edition. 440 pages. 9.69x7.45x1.00 inches. In Stock.

Paperback. Condizione: new. Paperback. The 2nd edition of this market-leading text solidifies the books place as the go-to guide for students studying the business of fashion. With its truly international approach and host of pedagogical features, including abstracts from key Bloomsbury Fashion Business Cases in each chapter, it is the perfect resource for getting to grips with the breadth of issues and concerns facing fashion organizations today. Covering prominent brands such as Prada, Glossier, Nike and ASOS, as well as SMEs like Elvis and Kresse, this text not only prepares readers for academic success, but also for the diversity of the real-world fashion industry. The 2nd edition of Fashion Management includes:A new chapter on Managing Routes to Fashion Markets, reflecting the growing precedence of digitalization and omnichannel retailing in the contemporary fashion industry.A new chapter on Fashion Law, highlighting the importance of recognizing and responding to legal issues such as intellectual property law, data protection, consumer law and influencer culture.Substantial new material on ethics, sustainability and Corporate Social Responsibility (CSR), an understanding of which is vital as calls for transparency in the fashion industry continue to grow. This is an ideal textbook for those studying on undergraduate and postgraduate degree courses in fashion management and fashion marketing. The book is also an important supplementary resource for courses in marketing, retailing and business studies. This market-leading textbook is one of the first in the field to examine strategic management in the context of the fashion industry, catering specifically for students hoping to work in the sector. Shipping may be from our Sydney, NSW warehouse or from our UK or US warehouse, depending on stock availability.

Paperback. Condizione: New. The 2nd edition of this market-leading text solidifies the book's place as the go-to guide for students studying the business of fashion. With its truly international approach and host of pedagogical features, including abstracts from key Bloomsbury Fashion Business Cases in each chapter, it is the perfect resource for getting to grips with the breadth of issues and concerns facing fashion organizations today. Covering prominent brands such as Prada, Glossier, Nike and ASOS, as well as SMEs like Elvis and Kresse, this text not only prepares readers for academic success, but also for the diversity of the real-world fashion industry. The 2nd edition of Fashion Management includes:A new chapter on 'Managing Routes to Fashion Markets', reflecting the growing precedence of digitalization and omnichannel retailing in the contemporary fashion industry.A new chapter on 'Fashion Law', highlighting the importance of recognizing and responding to legal issues such as intellectual property law, data protection, consumer law and influencer culture.Substantial new material on ethics, sustainability and Corporate Social Responsibility (CSR), an understanding of which is vital as calls for transparency in the fashion industry continue to grow. This is an ideal textbook for those studying on undergraduate and postgraduate degree courses in fashion management and fashion marketing. The book is also an important supplementary resource for courses in marketing, retailing and business studies.

Taschenbuch. Condizione: Neu. Neuware - This market-leading textbook is one of the first in the field to examine strategic management in the context of the fashion industry, catering specifically for students hoping to work in the sector.

Paperback. Condizione: new. New Copy. Customer Service Guaranteed.

Paperback. Condizione: New. The 2nd edition of this market-leading text solidifies the book's place as the go-to guide for students studying the business of fashion. With its truly international approach and host of pedagogical features, including abstracts from key Bloomsbury Fashion Business Cases in each chapter, it is the perfect resource for getting to grips with the breadth of issues and concerns facing fashion organizations today. Covering prominent brands such as Prada, Glossier, Nike and ASOS, as well as SMEs like Elvis and Kresse, this text not only prepares readers for academic success, but also for the diversity of the real-world fashion industry. The 2nd edition of Fashion Management includes:A new chapter on 'Managing Routes to Fashion Markets', reflecting the growing precedence of digitalization and omnichannel retailing in the contemporary fashion industry.A new chapter on 'Fashion Law', highlighting the importance of recognizing and responding to legal issues such as intellectual property law, data protection, consumer law and influencer culture.Substantial new material on ethics, sustainability and Corporate Social Responsibility (CSR), an understanding of which is vital as calls for transparency in the fashion industry continue to grow. This is an ideal textbook for those studying on undergraduate and postgraduate degree courses in fashion management and fashion marketing. The book is also an important supplementary resource for courses in marketing, retailing and business studies.