Sinossi
The organization, processing and representation of knowledge becomes increasingly important in all scientific and business contexts. This book focuses on qualitative methods for knowledge organization and their contributions to knowledge-based issues of marketing management research. Besides theoretical discussions of different approaches to and definitions of knowledge and methods for knowledge organization, several case studies in the field of marketing management are presented. Questions of research design, adequate choice of methodologies and practical relevance of the results are addressed.
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Informazioni sull?autore
MARION FRIEDMANN Marketer of ARENA, a youth and cultural centre in Vienna, AustriaSONJA GRABNER-KRÄUTER Associate Professor of Marketing and International Management, University of Klagenfurt, AustriaREGINA HÖLD Student, Vienna University of Economics and Business AdministrationMICHAEL KIMMEL Freelance Researcher in the field of cognitive metaphor theoryJÜRGEN MÜHLBACHER Assistant, Vienna University of Economics and Business AdministrationDORIS OHNESORGE Researcher in cross-cultural managementJOCHEN PENKER Austrian Federal Ministry for Economic Affairs and LabourMARKUS PESCHL Associate Professor , Department of Philosophy of Science and Social Studies, University of ViennaHANNA RISKU Head of the Centre for Knowledge and Information Management; and Deputy Head of the Department for Telecommunication, Information and Media, Danube University Krems, AustriaTHOMAS SEILER formerly Professor at the Free University Berlin, and the University of Darmstadt, GermanyROLAND KEO Lecturer, Temasek Polytechnic, Singapore
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Condizione: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. MARION FRIEDMANN Marketer of ARENA, a youth and cultural centre in Vienna, AustriaSONJA GRABNER-KRAeUTER Associate Professor of Marketing and International Management, University of Klagenfurt, AustriaREGINA HOeLD Student, Vienna University of Economics and B. Codice articolo 447556696
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Buch. Condizione: Neu. This item is printed on demand - Print on Demand Titel. Neuware -The organization, processing and representation of knowledge becomes increasingly important in all scientific and business contexts. This book focuses on qualitative methods for knowledge organization and their contributions to knowledge-based issues of marketing management research. Besides theoretical discussions of different approaches to and definitions of knowledge and methods for knowledge organization, several case studies in the field of marketing management are presented. Questions of research design, adequate choice of methodologies and practical relevance of the results are addressed.Springer-Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg 252 pp. Englisch. Codice articolo 9781403916617
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Buch. Condizione: Neu. Organising Knowledge | Methods and Case Studies | J. Gadner (u. a.) | Buch | xvi | Englisch | 2003 | Palgrave Macmillan | EAN 9781403916617 | Verantwortliche Person für die EU: Springer Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg, juergen[dot]hartmann[at]springer[dot]com | Anbieter: preigu Print on Demand. Codice articolo 102367468
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