Isbn: 9781403916617 - organising knowledge: methods and case studies (7 risultati)

Hardcover. Condizione: Very Good. With very good dust jacket. Very Good hardcover with light shelfwear - NICE! Standard-sized.

Condizione: New. [11c 209743].

Hardcover. Condizione: Very Good. Condizione sovraccoperta: Includes dust jacket. Unread. Very good book.

Buch. Condizione: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -The organization, processing and representation of knowledge becomes increasingly important in all scientific and business contexts. This book focuses on qualitative methods for knowledge organization and their contributions to knowledge-based issues of marketing management research. Besides theoretical discussions of different approaches to and definitions of knowledge and methods for knowledge organization, several case studies in the field of marketing management are presented. Questions of research design, adequate choice of methodologies and practical relevance of the results are addressed. 252 pp. Englisch.…

Condizione: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. MARION FRIEDMANN Marketer of ARENA, a youth and cultural centre in Vienna, AustriaSONJA GRABNER-KRAeUTER Associate Professor of Marketing and International Management, University of Klagenfurt, AustriaREGINA HOeLD Student, Vienna University of Economics and B.…

Buch. Condizione: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - The organization, processing and representation of knowledge becomes increasingly important in all scientific and business contexts. This book focuses on qualitative methods for knowledge organization and their contributions to knowledge-based issues of marketing management research. Besides theoretical discussions of different approaches to and definitions of knowledge and methods for knowledge organization, several case studies in the field of marketing management are presented. Questions of research design, adequate choice of methodologies and practical relevance of the results are addressed.…

Buch. Condizione: Neu. This item is printed on demand - Print on Demand Titel. Neuware -The organization, processing and representation of knowledge becomes increasingly important in all scientific and business contexts. This book focuses on qualitative methods for knowledge organization and their contributions to knowledge-based issues of marketing management research. Besides theoretical discussions of different approaches to and definitions of knowledge and methods for knowledge organization, several case studies in the field of marketing management are presented. Questions of research design, adequate choice of methodologies and practical relevance of the results are addressed.Springer-Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg 252 pp. Englisch.…