Articoli correlati a Cross-Media Promotion
Sinossi
Cross-Media Promotion is the first book-length study of a defining feature of contemporary media, the promotion by media of their allied media interests. The book explores the range of forms of cross-promotion including synergistic marketing of mega-brands such as Harry Potter; promotional plugs in news media; repurposing media content, stars and brands across other media and outlets; product placement, and the integration of media content and advertising.
Incorporating specialist literature, yet written in a clear, accessible style, the book combines three areas of study: media industry practices, media policy, and media theory. It examines the dynamics of cross-media promotion across converging media, drawing on a range of examples from the United States and the United Kingdom. Synergy and intertextuality are explored alongside critical debates about the ‘problems’ of cross-promotion. The book also offers a critical evaluation of media policy responses from the late 1980s to the present, which the book argues, have failed to grapple with the problems of media power, market power and commercialism generated by intensifying cross-media promotion.
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Informazioni sull?autore
The Author: Jonathan Hardy is senior lecturer in Media Studies at the University of East London, and teaches political economy of media at Goldsmiths College, University of London. He is the author of Western Media Systems (2008) and co-editor of The Advertising Handbook (2009).
Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.
- EditorePeter Lang Pub Inc
- Data di pubblicazione2010
- ISBN 10 1433101378
- ISBN 13 9781433101373
- RilegaturaCopertina flessibile
- LinguaInglese
- Numero di pagine334
- Contatto del produttorenon disponibile
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Cross-Media Promotion
Da: Buchpark, Trebbin, Germania
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Cross-Media Promotion.
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New York, Peter Lang 2010. 334 S., OKart. Neuwertig. !!!BITTE BEACHTEN. WIR SIND BIS 9.6. IN URLAUB. PLEASE NOTE! WE'RE ON VACATION UNTIL 9.JUNE. Codice articolo 86068
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Cross-Media Promotion
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Peter Lang Publishing Inc. New York, 2010
ISBN 10: 1433101378
ISBN 13: 9781433101373
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Taschenbuch. Condizione: Gut. Gebraucht - Gut - ungelesen, gut mit leichten Mängeln an Schnitt oder Umschlag durch Lager- oder Transportschaden, als Mängelexemplar gekennzeichnet -Cross-Media Promotion is the first book-length study of a defining feature of contemporary media, the promotion by media of their allied media interests. The book explores the range of forms of cross-promotion including synergistic marketing of mega-brands such as Harry Potter; promotional plugs in news media; repurposing media content, stars and brands across other media and outlets; product placement, and the integration of media content and advertising. Incorporating specialist literature, yet written in a clear, accessible style, the book combines three areas of study: media industry practices, media policy, and media theory. It examines the dynamics of cross-media promotion across converging media, drawing on a range of examples from the United States and the United Kingdom. Synergy and intertextuality are explored alongside critical debates about the 'problems' of cross-promotion. The book also offers a critical evaluation of media policy responses from the late 1980s to the present, which the book argues, have failed to grapple with the problems of media power, market power and commercialism generated by intensifying cross-media promotion.Books on Demand GmbH, Überseering 33, 22297 Hamburg 334 pp. Englisch. Codice articolo INF1000136384
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PAP. Condizione: New. New Book. Shipped from UK. Established seller since 2000. Codice articolo CW-9781433101373
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PAP. Condizione: New. New Book. Shipped from UK. Established seller since 2000. Codice articolo CW-9781433101373
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Cross-Media Promotion
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ISBN 13: 9781433101373
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Condizione: Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In fair condition, suitable as a study copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,600grams, ISBN:9781433101373. Codice articolo 4311299
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Cross-Media Promotion
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Peter Lang Inc., International Academic Publishers, 2010
ISBN 10: 1433101378
ISBN 13: 9781433101373
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Kartoniert / Broschiert. Condizione: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Cross-Media PromotionCross-Media Promotion is the first book-length study of a defining feature of contemporary media, the promotion by media of their allied media interests. The book explores the range of forms of cross-promotion including syner. Codice articolo 117034558
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Taschenbuch. Condizione: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Cross-Media Promotion is the first book-length study of a defining feature of contemporary media, the promotion by media of their allied media interests. The book explores the range of forms of cross-promotion including synergistic marketing of mega-brands such as Harry Potter; promotional plugs in news media; repurposing media content, stars and brands across other media and outlets; product placement, and the integration of media content and advertising. Incorporating specialist literature, yet written in a clear, accessible style, the book combines three areas of study: media industry practices, media policy, and media theory. It examines the dynamics of cross-media promotion across converging media, drawing on a range of examples from the United States and the United Kingdom. Synergy and intertextuality are explored alongside critical debates about the 'problems' of cross-promotion. The book also offers a critical evaluation of media policy responses from the late 1980s to the present, which the book argues, have failed to grapple with the problems of media power, market power and commercialism generated by intensifying cross-media promotion. 352 pp. Englisch. Codice articolo 9781433101373
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Cross-Media Promotion
Editore:
Peter Lang Publishing Inc, 2010
ISBN 10: 1433101378
ISBN 13: 9781433101373
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Paperback / softback. Condizione: New. This item is printed on demand. New copy - Usually dispatched within 5-9 working days 540. Codice articolo C9781433101373
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