Webworks: Advertising: Not-so-simple Basics for Web Designers and Their Clients - Brossura

Forbes, Thom

 
9781564965646: Webworks: Advertising: Not-so-simple Basics for Web Designers and Their Clients

Sinossi

From fundamental content and structure to alternative ways of presenting material, this volume explores branding on the Web. It presents a variety of hard-sell and soft-sell approaches used by the most successful advertisers on the Web.'

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