Forbes thom (11 risultati)

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Condizione: very_good. Fast Free Shipping â" Very Good condition book with a firm cover and clean pages. Shows normal use and some light wear or limited notes markings. A solid, nice copy to enjoy.

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Condizione: New. In English.

Hardcover. Condizione: Good. 240 pages. tidy ex library d/j had been plastic protectedAs McMath says: If you're ignorant of the mistakes of the past, you're bound to lose a lot of money. While What Were They Thinking? is an entertaining guide t o many of the new-product follies of the recent past, the message of the book is serious. Companies throw away literally millions repeating the mistakes of the past, such as: Buy-This-If-You're-a-Loser School of Marketing (People usually don't buy products that remind them of their shortcomings); Me-Too Madness (Th is is the number one killer of new products); Besmirching Your Good Name (Don't squander the trust of your brand by attaching its name to something totally out of character); and Selling Ice Cubes to Cocker Spaniels (This was the mistake of the tobacco industry with smokeless cigarettes, a product that appealed only to nonsmokers.). Pithy, insightful, and funny, What Were They Thinking? is orga nized in an A-to-Z format (Alzheimer's, Corporate to Zag When Everyone Else I s Zigging) and is bound to help you understand how a new product connects with consumers, like Ass-Kickin' Cajun Hot Sauce did, or doesn't connect at all, like Rabbit Jerky. …

Condizione: New. New. In shrink wrap. Looks like an interesting title! 0.76.

paperback. Condizione: New. In shrink wrap. Looks like an interesting title.

kart. Condizione: Gut. 191 S. Das Buch befindet sich in einem altersgemäßen Allgemeinzustand mit normalen Gebrauchs- und Lagerspuren, ohne CD-ROM !! Sprache: Englisch Gewicht in Gramm: 1100.

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Condizione: gut. webworks advertising: Not-so-simple Basics for Web Designers and Their Clients - In englischer Sprache. pages.