Building a Marketing Plan: A Complete Guide: A Complete Guide - Brossura

Wong, Ho Yin; Radel, Kylie; Ramsaran-Fowdar, Roshnee

Brossura

ISBN 10: 1606491598 ISBN 13: 9781606491591

Casa editrice: Business Expert Press, 2011

Riassunto

The book aims to provide a comprehensive, holistic and practical framework for readers who are interested or involved in developing a marketing plan so that they can appreciate various marketing concepts and put them together in an easy to read guide. Demanding and savvy customers along with a turbulent marketing environment, require marketers to be highly sensitive to the environmental monitoring systems capable of identifying the latest marketing trends and opportunities and threats at an early stage. In response to these issues, the proposed manuscript covers the themes of planning, implementing and controlling marketing activities, which will provide guidance to marketers and non-marketer alike, in undertaking a marketing plan. The latest research findings in the marketing area are included. This book is written for marketing students and it is the intention of the authors to make this manuscript as basic, straightforward and to the point as possible. Business practitioners will also find this book useful.

Dettagli dell'edizione

• Editore: Business Expert Press
• Data di pubblicazione: 2011
• Lingua: Inglese
• ISBN 10: 1606491598
• ISBN 13: 9781606491591
• Rilegatura: Copertina flessibile
• Numero di pagine: 238
• Contatto del produttore: non disponibile
• Persona responsabile: GPSR Kontakt; gpsr@libri.de; ; Europaallee 1; Bad Hersfeld; 36244; Germania