Articoli correlati a The Inscrutable Shopper: Consumer Resistance in Retail

The Inscrutable Shopper: Consumer Resistance in Retail - Brossura

Minihan, Stella; Ferraro, Carla; Sands, Sean

 
9781606491713: The Inscrutable Shopper: Consumer Resistance in Retail
Brossura
ISBN 10: 1606491717 ISBN 13: 9781606491713
Casa editrice: Business Expert Press, 2011

Sinossi

The book highlights research undertaken by marketers, social researchers and anthropologists who have an interest in this field. Anti consumption is of relevance to practitioners and academics as it is important to understand consumer trends and values. The book has a particular relevance to professionals employed in marketing, retail and associated industries, who need to consider anti consumption as an influence on their target markets. The study of anti consumption can be seen as the 'flip side' to marketing which aims to understand promotion of consumption.

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Editore
Business Expert Press
Data di pubblicazione
2011
Lingua
Inglese
ISBN 10 
1606491717
ISBN 13 
9781606491713
Rilegatura
Copertina flessibile
Numero di pagine
162
Contatto del produttore
non disponibile
Persona responsabile
gpsr@libri.de
gpsr@libri.de

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