The book highlights research undertaken by marketers, social researchers and anthropologists who have an interest in this field. Anti consumption is of relevance to practitioners and academics as it is important to understand consumer trends and values. The book has a particular relevance to professionals employed in marketing, retail and associated industries, who need to consider anti consumption as an influence on their target markets. The study of anti consumption can be seen as the 'flip side' to marketing which aims to understand promotion of consumption.
Le informazioni nella sezione "Riassunto" possono far riferimento a edizioni diverse di questo titolo.
Da: GreatBookPrices, Columbia, MD, U.S.A.
Condizione: New. Codice articolo 13532156-n
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Da: BargainBookStores, Grand Rapids, MI, U.S.A.
Paperback or Softback. Condizione: New. The Inscrutable Shopper: Consumer Resistance in Retail. Book. Codice articolo BBS-9781606491713
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Da: GreatBookPrices, Columbia, MD, U.S.A.
Condizione: As New. Unread book in perfect condition. Codice articolo 13532156
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Da: California Books, Miami, FL, U.S.A.
Condizione: New. Codice articolo I-9781606491713
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Da: Bookmonger.Ltd, HILLSIDE, NJ, U.S.A.
Paperback. Condizione: Fine. Codice articolo mon0000403698
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Da: Brook Bookstore On Demand, Napoli, NA, Italia
Condizione: new. Codice articolo e4808d5ec75895ec30f4a15667fc32a7
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Da: PBShop.store UK, Fairford, GLOS, Regno Unito
PAP. Condizione: New. New Book. Shipped from UK. Established seller since 2000. Codice articolo FW-9781606491713
Quantità: 15 disponibili
Da: Rarewaves.com USA, London, LONDO, Regno Unito
Paperback. Condizione: New. The book highlights research undertaken by marketers, social researchers and anthropologists who have an interest in this field. Anti consumption is of relevance to practitioners and academics as it is important to understand consumer trends and values. The book has a particular relevance to professionals employed in marketing, retail and associated industries, who need to consider anti consumption as an influence on their target markets. The study of anti consumption can be seen as the 'flip side' to marketing which aims to understand promotion of consumption. Codice articolo LU-9781606491713
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Da: Revaluation Books, Exeter, Regno Unito
Paperback. Condizione: Brand New. 125 pages. 8.75x6.00x0.50 inches. In Stock. This item is printed on demand. Codice articolo __1606491717
Quantità: 2 disponibili
Da: Kennys Bookshop and Art Galleries Ltd., Galway, GY, Irlanda
Condizione: New. Highlights research undertaken by marketers, social researchers and anthropologists who have an interest in this field. This book is of particular relevance to professionals employed in marketing, retail and associated industries, who need to consider anti consumption as an influence on their target markets. Num Pages: 153 pages. BIC Classification: JFFT; KJSM. Category: (G) General (US: Trade). Dimension: 228 x 153 x 9. Weight in Grams: 250. . 2011. Paperback. . . . . Codice articolo V9781606491713
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