Whether managing strategy, operations or products, knowing how to make the best decision in a complex, uncertain business environment is difficult. You might be faced with multiple, competing objectives, which means making trade-offs. To complicate matters, any uncertainty makes it hard to explicitly understand how different objectives will impact potential outcomes. This book will help you face these problems. It provides a decision analysis framework implemented as a simple spreadsheet tool. This multi-objective decision analysis framework helps you to measure trade-offs among objectives and incorporate uncertainties and risk preferences. With this book, you will be able to identify what information is needed to make a decision, define how that information should be combined, and, finally, provide quantifiable evidence to clearly communicate and justify the decision. The process involves minimal overhead and is perfect for busy professionals who need a simple, structured process for making, tracking, and communicating decisions. This process makes decision making more efficient by focusing only on information and factors that are well-defined, measureable, and relevant to the decision at hand. The framework requires clear characterization of a decision, ensuring that it can be traced and is consistent with the intended objectives and organizational values. Using this structured decision-making framework, anyone can consistently make better decisions to gain competitive and strategic advantage.
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Clinton W. Brownley, Ph.D., is the founder of CWB Decision Solutions, Inc., an analytics-based management consulting company headquartered in Silicon Valley, California. In 2007, Dr. Brownley was an adjunct faculty member at American University, where he taught a graduate course on operations research techniques, decision analysis, and spreadsheet modeling. Dr. Brownley is a council member for CPMS: The Practice Section of the Institute for Operations Research and the Management Sciences, an Executive Committee member for the Statistical Consulting Section of the American Statistical Association, and is also an active member of the Decision Analysis Society. Dr. Brownley received BS and MS degrees from Carnegie Mellon University and a PhD degree from American University.
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Paperback. Condizione: New. Whether managing strategy, operations, or products, making the best decision in a complex uncertain business environment is challenging. One of the major difficulties facing decision makers is that they often have multiple, competing objectives, which means trade-offs will need to be made. To further complicate matters, uncertainty in the business environment makes it hard to explicitly understand how different objectives will impact potential outcomes. Fortunately, these problems can be solved with a structured framework for multi-objective decision analysis that measures trade-offs among objectives and incorporates uncertainties and risk preferences. This book is designed to help decision makers by providing such an analysis framework implemented as a simple spreadsheet tool. This framework helps structure the decision making process by identifying what information is needed for the decision, defining how that information should be combined and, finally, providing quantifiable evidence to clearly communicate and justify the final decision. With this process, decision making is made more efficient by focusing only on information and factors that are well-defined, measureable, and relevant to the decision at hand. Using this structured decision-making framework, anyone can effectively and consistently make better decisions to gain a competitive and strategic advantage. Codice articolo LU-9781606494523
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