Articoli correlati a Service Mining: Framework and Application: Framework...

Service Mining: Framework and Application: Framework and Application - Brossura

Chang, Wei Lun

 
9781606495742: Service Mining: Framework and Application: Framework and Application
Brossura
ISBN 10: 1606495747 ISBN 13: 9781606495742
Casa editrice: Business Expert Press, 2014

Sinossi

The shifting focus of service from the 1980s to 2000shas proved that IT not only lowers the cost of servicebut creates avenues to enhance and increase revenuethrough service. The new type of service, e-service,is mobile, flexible, interactive, and interchangeable.While service science provides an avenue for futureservice researches, the specific research areas fromthe IT perspective still need to be elaborated.This book introduces a novel concept servicemining to address several research areas fromtechnology, model, management, and applicationperspectives. Service mining is defined as a systematicalprocess including service discovery, serviceexperience, service recovery, and service retentionto discover unique patterns and exceptionalvalues within the existing services. The goal of service mining is similar to data mining,text mining, or web mining, and aims to detectsomething new from the service pool. The majordifference is the feature of service is quite distinctfrom the mining target, like data or text.This book devises concepts of service mining andidentifies the possible applications. The author providesa roadmap of service mining to researchers,managers, and marketers in service sectors.

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L'autore

Wei-Lun Chang is an Associate Professor in the Department of Business Administration in Tamkang University. His interests include service science, CRM, and IT applications in management. He also publishes papers in several international journals, including CACM, Journal of Information Science, Knowledge-Based Systems, and Journal of Computer Information Systems.

Product Description

Book by Wei Lun n34 n34 Allenn34 Chang

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Editore
Business Expert Press
Data di pubblicazione
2014
Lingua
Inglese
ISBN 10 
1606495747
ISBN 13 
9781606495742
Rilegatura
Copertina flessibile
Numero di pagine
120
Contatto del produttore
non disponibile
Persona responsabile
gpsr@libri.de
gpsr@libri.de

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