The need for permanent connectivity and the growing pressure for quick task completion in today's organizations has lead to the spread of a wide range of technologically mediated online communications tools. E-mail is already a commonplace in the white-collar workplace, but other tools, such as text-based real-time messaging (instant messaging or IM), online conferencing, knowledge depositories, shared online workplaces and wikis are also on their way to become ubiquitous. Owing to these developing new technologies and the resulting range of new communicative modes, as well as to the relative ease of accessing them, virtual work has become extremely popular in the last decade. Although there is a wide range of online audio-visual channels available for virtual professional communication, text-based communicative tools - e-mail and IM - have still been found to be the most preferred methods - particularly for internal communication. In spite of this preference, however, the role these technologies play in the communication of a workplace and their impact on interpersonal business discourse conventions are still a relatively under- explored. This volume intends to fill this void by exploring the language of text-based computer-mediated communicative genres: IM and e-mail. The book takes an essentially language and discourse-centered perspective, and by drawing on a range of conceptual frameworks from language-oriented studies, it provides an overview of the complexities of text- based online professional communication.
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Paperback. Condizione: New. Online writing plays a complex and increasingly prominent role in the life of organizations. From newsletters to press releases, social media marketing and advertising, to virtual presentations and interactions via e-mail and instant messaging, digital writing intertwines and affects the day-to-day running of the company - yet we rarely pay enough attention to it. Typing on the screen can become particularly problematic because digital text-based communication increases the opportunities for misunderstanding: it lacks the direct audio-visual contact and the norms and conventions that would normally help people to understand each other.Providing a clear, convincing and approachable discussion, this book addresses arenas of online writing: virtual teamwork, instant messaging, emails, corporate communication channels, and social media. Instead of offering do and don't lists, however, it teaches the reader to develop a practice that is observant, reflective, and grounded in the understanding of the basic principles of language and communication. Through real-life examples and case studies, it helps the reader to notice previously unnoticed small details, question previously unchallenged assumptions and practices, and become a competent digital communicator in a wide range of professional contexts. Codice articolo LU-9781606497807
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Da: Revaluation Books, Exeter, Regno Unito
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