Herding Cats: A Strategic and Timeless Perspective on Harnessing the Power of Social Media: A Strategic Approach to Social Media Marketing - Brossura

Rohm

Brossura

ISBN 10: 160649838X ISBN 13: 9781606498385

Casa editrice: McGraw Hill / Europe, Middle East & Africa, 2014

Riassunto

This book is a concise, insightful, and actionable series of chapters that communicate strategic and timeless fundamentals to help organizations, companies, and brands develop and manage their social media marketing efforts. These fundamentals include defining your purpose and objective based on what your brand or organization stands for, understanding your consumer/customer, developing a content marketing strategy, applying the social media ecosystem perspective, knowing where (through which social channels) to communicate your content, generating consumer insights from online social dialogue, defining key performance indicators (KPIs), and generating relevant analytics that help define your organization's or brand's success against key measures (and not merely reporting raw data). In short, this book is intended to provide the reader (whether an upper-level undergraduate or MBA student, social media manager, or executive) much needed perspectives and frameworks on developing and managing an effective social media strategy. The authors will leverage their extensive industry experience along with much of the current and original research that they are conducting in the field of social media marketing.

Su questo libro

L'autore

Andrew Rohm is an Associate Professor of Marketing at Loyola Marymount University and Director of the M-School, an undergraduate educational initiative designed to transform higher-learning in the area of digital and social media marketing. Professor Rohm earned his PhD in Marketing at the University of Massachusetts Amherst, and began conducting research and teaching courses in the area of new media, first at Northeastern University in Boston and then at Loyola Marymount University in Los Angeles. Prior to entering academia, Professor Rohm led sales and marketing efforts in the athletic footwear industry at both Brooks and Reebok.

Dettagli dell'edizione

• Editore: McGraw Hill / Europe, Middle East & Africa
• Data di pubblicazione: 2014
• Lingua: Inglese
• ISBN 10: 160649838X
• ISBN 13: 9781606498385
• Rilegatura: Copertina flessibile
• Numero di pagine: 175
• Contatto del produttore: non disponibile
• Persona responsabile: non disponibile