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The field of marketing has seen an evolution in how brands communicate with consumers, how consumers communicate with brands, and how consumers communicate with one another. Digital technologies such as mobile phones, the internet, social media, and email contribute to what is known as the digital marketing landscape. Digital marketing offers unique ways to meet consumers where they are, engage with potential and existing consumers, capture the voice of the consumer; allow consumers to be part of a brand narrative.
This book is geared towards both students and professionals looking to explore the interconnectedness of digital technologies for marketing and branding purposes. This book offers an overview of the digital marketing landscape and how the various elements of digital can work synergistically. When the power of an integrated digital strategy is optimized, both consumers and brands benefit.
The Digital Marketing Landscape serves as a practical guide for both students and professionals in a variety of settings. Readers will become familiar with terminology, understand how the different areas of digital marketing connect and work together, and gain the knowledge needed to generate valuable and actionable managerial insights for more informed decision-making.
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The Digital Marketing Landscape
Da: Rarewaves.com UK, London, Regno Unito
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Paperback. Condizione: New. The field of marketing has seen an evolution in how brands communicate with consumers, how consumers communicate with brands, and how consumers communicate with each another. Digital technologies such as mobile phones, the internet, social media, and email and have contribute to what is known as the digital marketing landscape. While the basic principles of marketing have remained the same, the ways in which we accomplish marketing goals has seen significant advancements in recent years. Digital marketing offers unique ways to meet consumers where they are, engage with potential and existing consumers, capture the voice of the consumer; allow consumers to be part of a brands marketing message and narrative. This book is geared towards both students and professionals looking to explore the interconnectedness of digital technologies for marketing and branding purposes. This book offers an overview of the digital marketing landscape and how the various elements of digital work symbiotically.When the power of an integrated digital strategy is optimized, both consumers and brands benefit. This book will serve as a practical guide for both students and professionals in a variety of settings. Readers will become familiar with terminology, understand how the different areas of digital marketing connect and work together, and gain the knowledge needed to generate valuable and actionable managerial insights for informed decision-making. Codice articolo LU-9781637420348
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The Digital Marketing Landscape
Da: Rarewaves USA, OSWEGO, IL, U.S.A.
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Paperback. Condizione: New. The field of marketing has seen an evolution in how brands communicate with consumers, how consumers communicate with brands, and how consumers communicate with each another. Digital technologies such as mobile phones, the internet, social media, and email and have contribute to what is known as the digital marketing landscape. While the basic principles of marketing have remained the same, the ways in which we accomplish marketing goals has seen significant advancements in recent years. Digital marketing offers unique ways to meet consumers where they are, engage with potential and existing consumers, capture the voice of the consumer; allow consumers to be part of a brands marketing message and narrative. This book is geared towards both students and professionals looking to explore the interconnectedness of digital technologies for marketing and branding purposes. This book offers an overview of the digital marketing landscape and how the various elements of digital work symbiotically.When the power of an integrated digital strategy is optimized, both consumers and brands benefit. This book will serve as a practical guide for both students and professionals in a variety of settings. Readers will become familiar with terminology, understand how the different areas of digital marketing connect and work together, and gain the knowledge needed to generate valuable and actionable managerial insights for informed decision-making. Codice articolo LU-9781637420348
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The Digital Marketing Landscape
Da: Rarewaves USA United, OSWEGO, IL, U.S.A.
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Paperback. Condizione: New. The field of marketing has seen an evolution in how brands communicate with consumers, how consumers communicate with brands, and how consumers communicate with each another. Digital technologies such as mobile phones, the internet, social media, and email and have contribute to what is known as the digital marketing landscape. While the basic principles of marketing have remained the same, the ways in which we accomplish marketing goals has seen significant advancements in recent years. Digital marketing offers unique ways to meet consumers where they are, engage with potential and existing consumers, capture the voice of the consumer; allow consumers to be part of a brands marketing message and narrative. This book is geared towards both students and professionals looking to explore the interconnectedness of digital technologies for marketing and branding purposes. This book offers an overview of the digital marketing landscape and how the various elements of digital work symbiotically.When the power of an integrated digital strategy is optimized, both consumers and brands benefit. This book will serve as a practical guide for both students and professionals in a variety of settings. Readers will become familiar with terminology, understand how the different areas of digital marketing connect and work together, and gain the knowledge needed to generate valuable and actionable managerial insights for informed decision-making. Codice articolo LU-9781637420348
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The Digital Marketing Landscape
Da: Rarewaves.com USA, London, LONDO, Regno Unito
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Paperback. Condizione: New. The field of marketing has seen an evolution in how brands communicate with consumers, how consumers communicate with brands, and how consumers communicate with each another. Digital technologies such as mobile phones, the internet, social media, and email and have contribute to what is known as the digital marketing landscape. While the basic principles of marketing have remained the same, the ways in which we accomplish marketing goals has seen significant advancements in recent years. Digital marketing offers unique ways to meet consumers where they are, engage with potential and existing consumers, capture the voice of the consumer; allow consumers to be part of a brands marketing message and narrative. This book is geared towards both students and professionals looking to explore the interconnectedness of digital technologies for marketing and branding purposes. This book offers an overview of the digital marketing landscape and how the various elements of digital work symbiotically.When the power of an integrated digital strategy is optimized, both consumers and brands benefit. This book will serve as a practical guide for both students and professionals in a variety of settings. Readers will become familiar with terminology, understand how the different areas of digital marketing connect and work together, and gain the knowledge needed to generate valuable and actionable managerial insights for informed decision-making. Codice articolo LU-9781637420348
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Digital Marketing Landscape, The
Da: Basi6 International, Irving, TX, U.S.A.
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Condizione: Brand New. New. US edition. Expediting shipping for all USA and Europe orders excluding PO Box. Excellent Customer Service. Codice articolo ABEJUNE24-346994
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The Digital Marketing Landscape: Creating a Synergistic Consumer Experience
Da: California Books, Miami, FL, U.S.A.
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Condizione: New. Codice articolo I-9781637420348
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The Digital Marketing Landscape: Creating a Synergistic Consumer Experience (Paperback or Softback)
Editore:
Business Expert Press 2/18/2021, 2021
ISBN 10: 163742034X
ISBN 13: 9781637420348
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Paperback or Softback. Condizione: New. The Digital Marketing Landscape: Creating a Synergistic Consumer Experience 0.32. Book. Codice articolo BBS-9781637420348
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The Digital Marketing Landscape: Creating a Synergistic Consumer Experience
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The Digital Marketing Landscape: Creating a Synergistic Consumer Experience
Editore:
Business Expert Press, 2021
ISBN 10: 163742034X
ISBN 13: 9781637420348
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Paperback / softback
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Paperback / softback. Condizione: New. This item is printed on demand. New copy - Usually dispatched within 5-9 working days 333. Codice articolo C9781637420348
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Digital Marketing Landscape : Creating a Synergistic Consumer Experience
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Condizione: New. Codice articolo 42543912-n
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