Brand Naming: The Complete Guide to Creating a Name for Your Company, Product, or Service - Rilegato

Meyerson, Rob

Rilegato

ISBN 10: 1637423241 ISBN 13: 9781637423240

Casa editrice: Business Expert Press, 2021

Riassunto

You don't have a brand-whether it's for a company or a product-until you have a name.

The name is one of the first, longest lasting, and most important decisions in defining the identity of a company, product, or service. But set against a tidal wave of trademark applications, mortifying mistranslations, and disappearing dot-com availability, you won't find a good name by dumping out Scrabble tiles.

Brand Naming details best-practice methodologies, tactics, and advice from the world of professional naming. You'll learn:

• What makes a good (and bad) name
• The step-by-step process professional namers use
• How to generate hundreds of name ideas
• The secrets of whittling the list down to a finalist

The most complete and detailed book about naming your brand, Brand Naming also includes insider anecdotes, tired trends, brand origin stories, and busted myths.

Whether you need a great name for a new company or product or just want to learn the secrets of professional word nerds, put down the thesaurus-not to mention Scrabble-and pick up Brand Naming.

Dettagli dell'edizione

• Editore: Business Expert Press
• Data di pubblicazione: 2021
• Lingua: Inglese
• ISBN 10: 1637423241
• ISBN 13: 9781637423240
• Rilegatura: Copertina rigida
• Numero di pagine: 194
• Contatto del produttore: non disponibile
• Persona responsabile: non disponibile