Virtual Engagement: Managing Seamless Marketing with Technology - Brossura

Rajagopal, Dr

 
9781637428580: Virtual Engagement: Managing Seamless Marketing with Technology
Brossura
ISBN 10: 1637428588 ISBN 13: 9781637428580
Casa editrice: Business Expert Press, 2025

Sinossi

Virtual Engagement presents contemporary perspectives on virtual marketing with a focus on business-to-consumers and business-to-business marketing practices. Innovative technology-led ecommerce strategies have been addressed through the global best practices and case studies in the emerging markets.

Case studies are discussed in each chapter to support the discussions on various aspects of virtual marketing. The book argues that firms need to develop cost-effective e-commerce by engaging customers in business modeling.

Le informazioni nella sezione "Riassunto" possono far riferimento a edizioni diverse di questo titolo.

Informazioni sull'autore

Dr. Rajagopal is Distinguished Professor of Marketing at EGADE Business School of Tecnologico de Monterrey, Mexico and Visiting Professor at Boston University, Boston, Massachusetts. He has to his credit several books and research papers published in refereed international journals. Dr. Rajagopal has been conferred the Overseas Indian Award (Pravasi Bhartiya Samman Award) in 2023 for outstanding contribution in the field of Education. This is the highest honor conferred by the President of India in acknowledgement of the outstanding achievement in the field of Education in India and overseas destinations.

Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.

Editore
Business Expert Press
Data di pubblicazione
2025
Lingua
Inglese
ISBN 10 
1637428588
ISBN 13 
9781637428580
Rilegatura
Copertina flessibile
Numero di pagine
218
Contatto del produttore
non disponibile
Persona responsabile
non disponibile