The Revenue Acceleration Playbook: Creating an Authentic Buyer Journey Across Sales, Marketing, and Customer Success - Rilegato

Keltner, Brent

Rilegato

ISBN 10: 1774581019 ISBN 13: 9781774581018

Casa editrice: Page Two Strategies Inc, 2022

Riassunto

<p><b>Want to accelerate your sales? Stop selling, and start connecting.</b><br><br>Today’s buyers are inundated with sales pitches coming at them from websites, peer reviews, social media, and email blasts. Is it any wonder they’re overloaded, overwhelmed, and tuned out?<br><br>The fact is, product-centered pitching simply doesn’t cut it anymore. Buyers don’t want to hear about your product’s features—they want to hear about how it can solve their problems or help them reach their goals. In <i>The Revenue Acceleration Playbook</i>, sales and marketing expert Brent Keltner introduces a proven, go-to-market framework to increase personalization and authenticity across every step of the buyer journey—from initial buyer engagement and prospecting, to closing new deals and expanding customer relationships, to growing target market segments.<br><br>Drawing on more than twenty successful company examples, Keltner shows you, step by step, how to build an authentic buyer journey that will generate more opportunities, higher account values, and faster segment growth. An essential handbook for CEOs, revenue leaders, go-to-market team members and everyone in between, <i>The Revenue Acceleration Playbook</i> is your guide to building a high-growth organization, from the sales floor to the executive suite.</p>

Su questo libro

Informazioni sull'autore

Brent Keltner, Ph.D. is President of Winalytics LLC and created Winalytics’ revenue acceleration and sales growth methodology. Winalytics works with growth-stage to enterprise customers in a range of industries, including the education, human capital, SaaS, business operations, retail and marketing communications sectors. Before starting Winalytics, Brent was a revenue leader in both early-stage and enterprise companies where he successfully scaled growth. He began his career as a Ph.D. social scientist and qualitative researcher at Stanford University and the RAND Corporation. He has published articles on go-to-market strategy in the <i>Sloan Management Review</i>, <i>California Management Review</i>, and <i>The Financial Times</i>.

Dettagli dell'edizione

• Editore: Page Two Strategies Inc
• Data di pubblicazione: 2022
• Lingua: Inglese
• ISBN 10: 1774581019
• ISBN 13: 9781774581018
• Rilegatura: Copertina rigida
• Numero di pagine: 208
• Contatto del produttore: non disponibile
• Persona responsabile: non disponibile