Articoli correlati a Fans Not Customers: How to Create Growth Companies...
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These are tough times for all of us but it is still possible to defy gravity and create massively successful new ventures, turn-round lumbering giants, and go for growth. The secret lies in not just satisfying customers but in amazing and delighting them.
Most companies plod along doing things as everyone always has. So there are huge opportunities for people trying to break the mold, even in old-fashioned businesses like banking or insurance. Of course it happens all the time in the digital world, but it can happen anywhere so long as you turn your customers into fans. When that happens your customers who will sing your praises when your competitors’ customers are complaining become your greatest allies in marketing and sales. Then you can really go for growth.
But to amaze and delight your customers and clients isn’t easy, and it requires constant work and innovation. This book is generously scattered with examples and case studies drawn from Vernon Hill’s own experience and shows how it is to be done.
Vernon Hill was the founder of the hugely successful Commerce Bank in the United States and Metro Bank in the United Kingdom. He is one of only a handful of chief executives ever to be a member of the Forbes 20/20 club: to have stayed in the same job for over two decades paying more than 20 percent returns every year.
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L'autore
Vernon Hill was the founder of the hugely successful Commerce Bank in the US and Metro Bank in the UK. He is one of only a handful of chief executives ever to be a member of the Forbes 20/20 club: to have stayed in the same job for over two decades paying more than 20% returns every year.
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Book by Vernon Hill Bob Andelman
Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.
- EditoreProfile Books Ltd
- Data di pubblicazione2012
- ISBN 10 1781251118
- ISBN 13 9781781251119
- RilegaturaCopertina flessibile
- Numero di pagine156
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Condizioni: molto buonoItem in good condition. Textbooks... Scopri di più su questo articolo
EUR 9,28
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EUR 5,52
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Fans Not Customers: How to Create Growth Companies in a No Growth World
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ISBN 10: 1781251118
ISBN 13: 9781781251119
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Fans Not Customers: How to Create Growth Companies in a No Growth World
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ISBN 13: 9781781251119
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Fans Not Customers: How to Create Growth Companies in a No Growth World
Editore:
IPS - Profile Books, 2012
ISBN 10: 1781251118
ISBN 13: 9781781251119
Antico o usato
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Da: SecondSale, Montgomery, IL, U.S.A.
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Condizione: Good. Item in very good condition! Textbooks may not include supplemental items i.e. CDs, access codes etc. Codice articolo 00074081291
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Fans Not Customers: How to Create Growth Companies in a No Growth World
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ISBN 10: 1781251118
ISBN 13: 9781781251119
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Fans Not Customers: How to Create Growth Companies in a No Growth World
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IPS - Profile Books, 2012
ISBN 10: 1781251118
ISBN 13: 9781781251119
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Fans Not Customers: How to Create Growth Companies in a No Growth World
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Fans Not Customers: How to Create Growth Companies in a No Growth World
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Fans Not Customers: How to Create Growth Companies in a No Growth World
Da: Ergodebooks, Houston, TX, U.S.A.
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Softcover. Condizione: New. 0. These are tough times for all of usbut it is still possible to defy gravity and create massively successful new ventures, turn-round lumbering giants, and go for growth. The secret lies in not just satisfying customers but in amazing and delighting them.Most companies plod along doing things as everyone always has. So there are huge opportunities for people trying to break the mold, even in old-fashioned businesses like banking or insurance. Of course it happens all the time in the digital world, but it can happen anywhereso long as you turn your customers into fans. When that happens your customerswho will sing your praises when your competitors customers are complainingbecome your greatest allies in marketing and sales. Then you can really go for growth.But to amaze and delight your customers and clients isnt easy, and it requires constant work and innovation. This book is generously scattered with examples and case studies drawn from Vernon Hills own experience and shows how it is to be done.Vernon Hill was the founder of the hugely successful Commerce Bank in the United States and Metro Bank in the United Kingdom. He is one of only a handful of chief executives ever to be a member of the Forbes 20/20 club: to have stayed in the same job for over two decades paying more than 20 percent returns every year. Codice articolo DADAX1781251118
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Foto dell'editore
Fans Not Customers: How to Create Growth Companies in a No Growth World
Editore:
IPS - Profile Books, 2012
ISBN 10: 1781251118
ISBN 13: 9781781251119
Antico o usato
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Da: GF Books, Inc., Hawthorne, CA, U.S.A.
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Condizione: Good. Book is in Used-Good condition. Pages and cover are clean and intact. Used items may not include supplementary materials such as CDs or access codes. May show signs of minor shelf wear and contain limited notes and highlighting. 0.49. Codice articolo 1781251118-2-4
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Fans Not Customers: How to Create Growth Companies in a No Growth World
Editore:
IPS - Profile Books, 2012
ISBN 10: 1781251118
ISBN 13: 9781781251119
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Da: Books Unplugged, Amherst, NY, U.S.A.
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Condizione: Good. Buy with confidence! Book is in good condition with minor wear to the pages, binding, and minor marks within 0.49. Codice articolo bk1781251118xvz189zvxgdd
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