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Richard Shotton is the founder of the behavioral science consultancy Astroten. He is the author of The Choice Factory, a book on applying behavioral science to marketing. It has sold 85k copies, a 4.6 rating on Amazon, and has been translated into 15 languages. It won best sales and marketing book at the 2019 Business Book Awards. His book, The Illusion of Choice, was released in 2023. MichaelAaron is the founder and president of XenoPsi Ventures, a brand incubator firm providing financial, marketing and intellectual capital to a growing portfolio of companies.
MichaelAaron Flicker has worked with many of the country's leading brands including Nike, JPMorgan Chase & Co, Chubb, AstraZeneca Pharmaceuticals, ACE Insurance and Evan Williams Bourbon. As a thought leader at the intersection of business consulting, advertising, and technology, MichaelAaron writes and speaks at industry events and is regularly featured in publications such as Advertising Age, MediaPost, VentureBeat, and Chief Marketer.
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Uncover the behavioural science tactics behind the success of 17 of the world's leading brands, so you too can learn from the winners and power-up your marketing.
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Hacking the Human Mind: The behavioral science secrets behind 17 of the world's best brands
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ISBN 10: 1804091324
ISBN 13: 9781804091326
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