Isbn: 9781804091326 - hacking the human mind: the behavioral science secrets behind 17 of the world's best brands (40 risultati)

Paperback. Condizione: New. Paperback. Publisher overstock, may contain remainder mark on edge.

Paperback. Condizione: Good. Uncover the behavioural science tactics behind the success of seventeen of the world's leading brands, so you too can learn from the winners and power-up your marketing.

Paperback. Condizione: Good. Uncover the behavioural science tactics behind the success of seventeen of the world's leading brands, so you too can learn from the winners and power-up your marketing.

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Paperback. Condizione: NEW. International Edition, Brand New, ISBN and Cover same but contents similar to U.S. Edition, We ship from multiple Locations including India. Legal to use despite any disclaimer, We ship to PO , APO and FPO adresses in U.S.A. Ship from multiple Locations including India Choose Expedited Shipping for FASTER DELIVERY.Customer Satisfaction Guaranteed.…

Paperback. Condizione: New. 'A book for the ages' - Rory Sutherland, author of AlchemyHow did the world's best brands get so big?They had more than great products - they hacked the human mind.This book reveals their secrets.Richard Shotton, author of The Choice Factory and The Illusion of Choice combines with experienced CEO and business thought leader MichaelAaron Flicker to take a look at the behavioural science underpinning the success of seventeen leading brands, including Apple, Dyson, Red Bull, and Starbucks.What is it about Amazon that pulls us back again and again?How does a two-minute wait make Guinness taste better?Why do we pay more for water than we know it's worth?The answers are all in this book. Moving beyond theory, Hacking the Human Mind is a practical, accessible and engaging guide, filled with techniques to help you level up your marketing.You too can make your brand the one people reach for - without them ever really knowing why.'This is a great book. Practical, generous and insightful' - Seth Godin, bestselling author of This is Marketing.…

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Paperback. Condizione: New. 'A book for the ages' - Rory Sutherland, author of AlchemyHow did the world's best brands get so big?They had more than great products - they hacked the human mind.This book reveals their secrets.Richard Shotton, author of The Choice Factory and The Illusion of Choice combines with experienced CEO and business thought leader MichaelAaron Flicker to take a look at the behavioural science underpinning the success of seventeen leading brands, including Apple, Dyson, Red Bull, and Starbucks.What is it about Amazon that pulls us back again and again?How does a two-minute wait make Guinness taste better?Why do we pay more for water than we know it's worth?The answers are all in this book. Moving beyond theory, Hacking the Human Mind is a practical, accessible and engaging guide, filled with techniques to help you level up your marketing.You too can make your brand the one people reach for - without them ever really knowing why.'This is a great book. Practical, generous and insightful' - Seth Godin, bestselling author of This is Marketing.…

Paperback. Condizione: new. Paperback. BEHAVIORAL SCIENCE LESSONS FROM THE BESTAll marketers aim to learn from the best. But how do you identify the tactics responsible for a company's success? A stab in the dark?Here's where behavioral science can help - because unlike much of marketing theory, it has a solid evidence base.Spot the behavioral biases, and you can understand why a tactic works.Get a Behavioral SuperboostBrands can be mystifyingly successful. Why are customers happy to pay a premium for things that should be free, like water; things that should be cheap, like milk; and things that would do the same job at half the price, like vacuum cleaners?In Hacking The Human Mind, we identify the behavioral-based approaches that helped take 17 leading brands to the top. So you can learn from the winners and power-up your marketing.________________________________WHAT PEOPLE SAY about THE ILLUSION OF CHOICE and THE CHOICE FACTORY"Marketers are likely to be enriched intellectually and commercially by this book, which offers a trove of useful insights that are both grounded in scientific research and presented compellingly."- ROBERT CIALDINI, Author of Influence and Pre-suasion"This book will make you better at your job. If you're trying to get your head around behavioral science, or how to apply it, look no further - Shotton has done all the hard work for you."- JONAH BERGER, Author of Contagious"No one should be allowed near a layout pad or a keyboard until they have read this book. It is an antidote to the tediously direct and transactional nature of much of modernmarketing." - RORY SUTHERLAND, Author of Alchemy, Vice-chairman of Ogilvy"Explains lesser-known research in an easy-to-read manner to give consumers and businesses insights into how products persuade." - NIR EYAL, Author, Hooked Uncover the behavioural science tactics behind the success of seventeen of the world's leading brands, so you too can learn from the winners and power-up your marketing. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.…

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Condizione: New. 2025. Paperback. . . . . .

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Condizione: New. Brand New. Soft Cover International Edition. Different ISBN and Cover Image. Priced lower than the standard editions which is usually intended to make them more affordable for students abroad. The core content of the book is generally the same as the standard edition. The country selling restrictions may be printed on the book but is no problem for the self-use. This Item maybe shipped from US or any other country as we have multiple locations worldwide.…

Paperback. Condizione: Brand New. 240 pages. 8.51x5.51x1.00 inches. In Stock.

Condizione: New. 2025. Paperback. . . . . . Books ship from the US and Ireland.

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Condizione: New. In English.

Paperback. Condizione: Brand New. 240 pages. 8.51x5.51x1.00 inches. In Stock.

paperback. Condizione: New.

Condizione: New.

Condizione: New. Special order direct from the distributor.