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Richard Shotton is the founder of the behavioral science consultancy Astroten. He is the author of The Choice Factory, a book on applying behavioral science to marketing. It has sold 85k copies, a 4.6 rating on Amazon, and has been translated into 15 languages. It won best sales and marketing book at the 2019 Business Book Awards. His book, The Illusion of Choice, was released in 2023. MichaelAaron is the founder and president of XenoPsi Ventures, a brand incubator firm providing financial, marketing and intellectual capital to a growing portfolio of companies.
MichaelAaron Flicker has worked with many of the country's leading brands including Nike, JPMorgan Chase & Co, Chubb, AstraZeneca Pharmaceuticals, ACE Insurance and Evan Williams Bourbon. As a thought leader at the intersection of business consulting, advertising, and technology, MichaelAaron writes and speaks at industry events and is regularly featured in publications such as Advertising Age, MediaPost, VentureBeat, and Chief Marketer.
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Uncover the behavioural science tactics behind the success of 17 of the world's leading brands, so you too can learn from the winners and power-up your marketing.
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Paperback. Condizione: New. 'A book for the ages' - Rory Sutherland, author of AlchemyHow did the world's best brands get so big?They had more than great products - they hacked the human mind.This book reveals their secrets.Richard Shotton, author of The Choice Factory and The Illusion of Choice combines with experienced CEO and business thought leader MichaelAaron Flicker to take a look at the behavioural science underpinning the success of seventeen leading brands, including Apple, Dyson, Red Bull, and Starbucks.What is it about Amazon that pulls us back again and again?How does a two-minute wait make Guinness taste better?Why do we pay more for water than we know it's worth?The answers are all in this book. Moving beyond theory, Hacking the Human Mind is a practical, accessible and engaging guide, filled with techniques to help you level up your marketing.You too can make your brand the one people reach for - without them ever really knowing why.'This is a great book. Practical, generous and insightful' - Seth Godin, bestselling author of This is Marketing. Codice articolo LU-9781804091326
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