Data Engineering for Data-Driven Marketing - Rilegato

Rilegato

ISBN 10: 1836623275 ISBN 13: 9781836623274

Casa editrice: Emerald Publishing Limited, 2025

Riassunto

In the digital age, data has become the cornerstone of effective marketing strategies. Data Engineering for Data-Driven Marketing explores the vital intersection of data engineering and marketing, providing a comprehensive guide to harnessing the power of data for successful and impactful campaigns.

Offering a thorough exploration of the symbiotic relationship between data engineering and modern marketing strategies, Data Engineering for Data-Driven Marketing uses a strategic lens to delve into methodologies of collecting, transforming, and storing diverse data sources. With real-world case studies actionable insights, the chapters within navigate the reader through the intricate process of building robust data pipelines, optimizing data quality, and implementing real-time processing techniques, all tailored to elevate marketing campaigns through precision targeting, customer personalization, and predictive modelling.

Dettagli dell'edizione

• Editore: Emerald Publishing Limited
• Data di pubblicazione: 2025
• Lingua: Inglese
• ISBN 10: 1836623275
• ISBN 13: 9781836623274
• Rilegatura: Copertina rigida
• Numero di pagine: 258
• Redattore: Baluswamy Balamurugan, Grover Veena, Nallakaruppan M. K., Rajasekaran Vijay Anand, Milanova Mariofanna
• Contatto del produttore: non disponibile
• Persona responsabile: non disponibile