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Paperback. Condizione: Brand New. 238 pages. 6.14x0.54x9.21 inches. In Stock.

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Hardback. Condizione: New. In the digital age, data has become the cornerstone of effective marketing strategies. Data Engineering for Data-Driven Marketing explores the vital intersection of data engineering and marketing, providing a comprehensive guide to harnessing the power of data for successful and impactful campaigns.Offering a thorough exploration of the symbiotic relationship between data engineering and modern marketing strategies, Data Engineering for Data-Driven Marketing uses a strategic lens to delve into methodologies of collecting, transforming, and storing diverse data sources. With real-world case studies actionable insights, the chapters within navigate the reader through the intricate process of building robust data pipelines, optimizing data quality, and implementing real-time processing techniques, all tailored to elevate marketing campaigns through precision targeting, customer personalization, and predictive modelling.…

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Hardcover. Condizione: Brand New. 292 pages. 9.01x5.98x9.00 inches. In Stock.

Condizione: New. Dr. Sonal Trivedi is an assistant professor at VIT Bhopal University, India. She has more than 12 years of teaching experience. She has published two books in national publications and has two edited books with international publishers i.

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hardcover. Condizione: Fine.

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Condizione: New. 2025. hardcover. . . . . . Books ship from the US and Ireland.

Hardback. Condizione: New. In the digital age, data has become the cornerstone of effective marketing strategies. Data Engineering for Data-Driven Marketing explores the vital intersection of data engineering and marketing, providing a comprehensive guide to harnessing the power of data for successful and impactful campaigns.Offering a thorough exploration of the symbiotic relationship between data engineering and modern marketing strategies, Data Engineering for Data-Driven Marketing uses a strategic lens to delve into methodologies of collecting, transforming, and storing diverse data sources. With real-world case studies actionable insights, the chapters within navigate the reader through the intricate process of building robust data pipelines, optimizing data quality, and implementing real-time processing techniques, all tailored to elevate marketing campaigns through precision targeting, customer personalization, and predictive modelling.…

Hardcover. Condizione: Brand New. 292 pages. 9.01x5.98x9.00 inches. In Stock.

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Taschenbuch. Condizione: Neu. Neuware - This book aims to explore how to automate, innovate, design, and deploy emerging technologies in actuarial work transformations for the insurance and finance sector. It examines the role of artificial intelligence with process automation in daily monitoring of solvency, governance, compliance, data processes, etc. It also explores the usage of machine learning, telematics system, AI-enabled claim processing software, Big Data and Algorithms, Explainable AI, and AI-enabled risk management tools in various actuarial processes.This book:¿ Presents case studies and best practices with real-world examples of successful and unsuccessful actuarial work transformation initiatives and transformation with emerging technologies¿ Offers deployment solutions for different applications of AI in actuarial work¿ Discusses how organizations can effectively incorporate AI into their current practices of actuarial work¿ Covers diverse emerging technologies, practices, and processes of actuaries from around the globe¿ Elaborates upon a framework for comprehending how big data and AI developments may affect insurance offers and their supervision¿ Explains how insurance companies may review and modify their current Risk Management Framework (RMF) to take into account some of the significant differences while implementing AI use casesThis reference book is for scholars, researchers and professionals interested in Artificial Intelligence and Actuarial Science.…

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