Marketing and Design in the Service Sector: Enhancing Customer Experience - Rilegato

Rilegato

ISBN 10: 183797277X ISBN 13: 9781837972777

Casa editrice: Emerald Group Pub Ltd, 2024

Riassunto

Marketing and Design in the Service Sector: Enhancing Customer Experience focuses on the new perspective of design in marketing within the service sector and how the space-scape and design-scape impacts on customer experience. The authors examine the most recent research to provide a new perspective on offline and online space in customer-oriented services, such as retail, healthcare, gyms, supermarkets, restaurants, cafes, hotels, leisure centres, airports, and banks.

The importance of the environment and the product design have been discussed by many researchers in the past as part of design-scape. However, the COVID-19 pandemic brought unprecedented changes to the service industry. As a result, the product design, delivery design and setting of the sector faced a holistic change. The service sector constantly tries to provide customers with comfort, and, in the process, we witnessed many innovative ways to meet the demand, including, for instance, contactless delivery, or robots for delivery, in the healthcare industry. The travel and tourism industry also started attracting attention for significant innovations in terms of designing spaces through introducing space-scape and providing a unique stress-free experience for their customers (e.g. silent airport) to enhance experience-scape.

The experiences gained from service digitalisation in a crisis also offer fruitful learning for digital innovation, transformation and service design and development. The authors provide a combination between theory and practice as well as relevant and fresh case studies that will prove invaluable to academicians and students with an interest in the Service Sector.

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Informazioni sull?autore

Saloomeh Tabari, Lecturer in Marketing and Strategy at Cardiff Business School, Cardiff University.

Wei Chen, Senior Lecturer in Strategic Management, Sheffield Business School, Sheffield Hallam University, Sheffield, United Kingdom.

Stella Kladou, Assistant Professor at the Hellenic Mediterranean University in Crete, Greece.

Dettagli dell'edizione

• Editore: Emerald Group Pub Ltd
• Data di pubblicazione: 2024
• Lingua: Inglese
• ISBN 10: 183797277X
• ISBN 13: 9781837972777
• Rilegatura: Copertina rigida
• Numero di pagine: 248
• Redattore: Tabari Saloomeh, Chen Wei, Kladou Stella
• Contatto del produttore: non disponibile
• Persona responsabile: non disponibile