Marketing: A Critical Textbook - Brossura

Nick Ellis; James Fitchett; Matthew Higgins; Gavin Jack; Ming Lim

 
9781848608788: Marketing: A Critical Textbook
Brossura
ISBN 10: 1848608780 ISBN 13: 9781848608788
Casa editrice: SAGE Publications Ltd, 2010

Sinossi

With a focus on introducing the key concepts of critical and alternative marketing, this text brings the real-world challenges and considerations of marketing to students. Both productive and positive, the approach taken offers other ways of looking at, and solving, marketing 'problems'.

Using examples and case studies to illustrate and discuss major alternative and critical perspectives on the subject, it enables students to constructively question the conventional assumptions, concepts and models with which they are already familiar.

- Each chapter in this book presents the alternative(s) approaches to the topic step by step

- Real world case studies and examples

- Fully supported with chapter pedagogy

- Features a Companion Website, including Instructor's Manual

Le informazioni nella sezione "Riassunto" possono far riferimento a edizioni diverse di questo titolo.

Informazioni sull?autore

Nick Ellis, Senior Lecturer in Critical Marketing, University of Leicester
James Fitchett, Reader in Consumption and Marketing, University of Leicester
Matthew Higgins, Senior Lecturer in Marketing and Consumption, University of Leicester
Gavin Jack, Professor of Management, La Trobe University
Ming Lim, Lecturer in Critical Marketing, University of Leicester
Michael Saren, Professor of Marketing, University of Leicester
Mark Tadajewski, Lecturer in Critical Marketing, University of Leicester

Dalla quarta di copertina

Alternative, engaging, aimed at students, and written with the intention to challenge and educate. The onus is on fostering active consideration of marketing in the world.

Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.

Editore
SAGE Publications Ltd
Data di pubblicazione
2010
Lingua
Inglese
ISBN 10 
1848608780
ISBN 13 
9781848608788
Rilegatura
Copertina flessibile
Numero edizione
1
Numero di pagine
256
Contatto del produttore
non disponibile
Persona responsabile
non disponibile

Altre edizioni note dello stesso titolo

9781848608771: Marketing: A Critical Textbook

Edizione in evidenza

ISBN 10:  1848608772 ISBN 13:  9781848608771
Casa editrice: Sage Pubns Ltd, 2010
Rilegato