Articoli correlati a Marketing: A Critical Textbook
Sinossi
With a focus on introducing the key concepts of critical and alternative marketing, this text brings the real-world challenges and considerations of marketing to students. Both productive and positive, the approach taken offers other ways of looking at, and solving, marketing 'problems'.
Using examples and case studies to illustrate and discuss major alternative and critical perspectives on the subject, it enables students to constructively question the conventional assumptions, concepts and models with which they are already familiar.
- Each chapter in this book presents the alternative(s) approaches to the topic step by step
- Real world case studies and examples
- Fully supported with chapter pedagogy
- Features a Companion Website, including Instructor's Manual
Le informazioni nella sezione "Riassunto" possono far riferimento a edizioni diverse di questo titolo.
Informazioni sull?autore
Nick Ellis, Senior Lecturer in Critical Marketing, University of Leicester
James Fitchett, Reader in Consumption and Marketing, University of Leicester
Matthew Higgins, Senior Lecturer in Marketing and Consumption, University of Leicester
Gavin Jack, Professor of Management, La Trobe University
Ming Lim, Lecturer in Critical Marketing, University of Leicester
Michael Saren, Professor of Marketing, University of Leicester
Mark Tadajewski, Lecturer in Critical Marketing, University of Leicester
Dalla quarta di copertina
Alternative, engaging, aimed at students, and written with the intention to challenge and educate. The onus is on fostering active consideration of marketing in the world.
Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.
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Marketing: A Critical Textbook
Editore:
SAGE Publications Ltd, 2010
ISBN 10: 1848608780
ISBN 13: 9781848608788
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Paperback
Da: WorldofBooks, Goring-By-Sea, WS, Regno Unito
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Paperback. Condizione: Good. The book has been read but remains in clean condition. All pages are intact and the cover is intact. Some minor wear to the spine. Codice articolo GOR004285294
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Marketing: A Critical Textbook
Editore:
SAGE Publications Ltd, 2010
ISBN 10: 1848608780
ISBN 13: 9781848608788
Antico o usato
Paperback
Da: WorldofBooks, Goring-By-Sea, WS, Regno Unito
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Paperback. Condizione: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Codice articolo GOR004261823
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Marketing: A Critical Textbook
Editore:
Sage Publications Ltd, United Kingdom, London, 2010
ISBN 10: 1848608780
ISBN 13: 9781848608788
Antico o usato
Paperback
Da: WorldofBooks, Goring-By-Sea, WS, Regno Unito
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Paperback. Condizione: Fine. Written by a team of renowned experts in the field, Marketing: A Critical Textbook provides a unique introduction and overview of critical approaches to marketing. Ideally suited to advanced students of marketing, the book uses examples and real world case studies to illustrate and discuss major alternative and critical perspectives on the subject, enabling students to constructively question the conventional assumptions, concepts and models with which they are already familiar. - Explains and debates key concepts in a clear, readable and concise manner. - Provides practical and innovative demonstrations of abstract and difficult concepts through classroom exercises and individual and group activities. - Includes a glossary of critical marketing terms. - Additional material on the companion website, including a full Instructors Manual and free access to full-text journal articles for students. Codice articolo GOR010324346
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Marketing: A Critical Textbook
Editore:
SAGE Publications Ltd, 2010
ISBN 10: 1848608780
ISBN 13: 9781848608788
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Condizione: Good. Your purchase helps support Sri Lankan Children's Charity 'The Rainbow Centre'. Ex-library, so some stamps and wear, but in good overall condition. Our donations to The Rainbow Centre have helped provide an education and a safe haven to hundreds of children who live in appalling conditions. Codice articolo Z1-H-028-1709
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Marketing : A Critical Textbook
Editore:
SAGE Publications, Limited, 2010
ISBN 10: 1848608780
ISBN 13: 9781848608788
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Da: Better World Books Ltd, Dunfermline, Regno Unito
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Condizione: Very Good. 1st Edition. Ships from the UK. Former library book; may include library markings. Used book that is in excellent condition. May show signs of wear or have minor defects. Codice articolo 15368206-20
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Marketing : A Critical Textbook
Editore:
SAGE Publications, Limited, 2010
ISBN 10: 1848608780
ISBN 13: 9781848608788
Antico o usato
Brossura
Prima edizione
Da: Better World Books Ltd, Dunfermline, Regno Unito
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Condizione: Good. 1st Edition. Ships from the UK. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages. Codice articolo GRP80050413
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Marketing: A Critical Textbook
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SAGE Publications Ltd, 2010
ISBN 10: 1848608780
ISBN 13: 9781848608788
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Condizione: Good. [ No Hassle 30 Day Returns ][ Ships Daily ] [ Underlining/Highlighting: NONE ] [ Writing: NONE ] [ Edition: First ] Publisher: Sage Pub Date: 12/9/2010 Binding: Paperback Pages: 256 First edition. Codice articolo 6898804
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Marketing: A Critical Textbook
Editore:
SAGE Publications Ltd, 2010
ISBN 10: 1848608780
ISBN 13: 9781848608788
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paperback. Condizione: Good. Connecting readers with great books since 1972! Used textbooks may not include companion materials such as access codes, etc. May have some wear or writing/highlighting. We ship orders daily and Customer Service is our top priority! Codice articolo S_377516186
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Marketing: A Critical Textbook
Editore:
Sage Publishing Ltd, 2010
ISBN 10: 1848608780
ISBN 13: 9781848608788
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Marketing: A Critical Textbook
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Sage Publications Ltd, 2011
ISBN 10: 1848608780
ISBN 13: 9781848608788
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Condizione: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,500grams, ISBN:9781848608788. Codice articolo 9096638
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