Essentials of Strategic Management - Rilegato

Pitt, Martyn; Koufopoulos, Dimitrios

Rilegato

ISBN 10: 1849201862 ISBN 13: 9781849201865

Casa editrice: Sage Pubns Ltd, 2012

Riassunto

This exciting new textbook is built on the belief that strategic management principles are more straightforward than they seem. Unlike other textbooks, Essentials of Strategic Management does not overcomplicate the discussion with enigmatic layers of theory or irrelevant perspectives from other disciplines. Instead you will find focused, clearly articulated coverage of the key topics of strategic management, encouraging critical reflection and deeper exploration on your own terms. Fully developed to cover the essentials of any strategic management course, authors Martyn R. Pitt and Dimitrios Koufopoulos not only create understanding of the principles of strategy, but shows you how to apply them constructively in the face of real-world practicalities.

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Recensione

This is a fantastically well written text which incorporates the latest thinking on strategic management. Striking a balance between theory and application, it is extremely readable and loaded with a wide range of case studies. An essential source for undergraduate, postgraduate and professional courses on strategic management
Dr Tahir Rashid
Lecturer in Strategy and Marketing, Salford Business School. University of Salford

Contenuti

The Essence of Strategy and Strategic Management
Understanding the External Environment
Industry Sector Environments
Enterprise Stakeholders, Identity and Purpose
Enterprise Resources Distinctive Capabilities
Strategic Decision-Making
Enterprise-Level Strategy Frameworks
Scale, Non-Scale and Vertical Strategies
Innovation Strategies
Diversification Strategies in the Multi-Activity Enterprise
Acquisition, Merger and Alliance Strategies
Multinational and Global Strategies
Strategy Implementation and Change Management

Dettagli dell?edizione

• Editore: Sage Pubns Ltd
• Data di pubblicazione: 2012
• Lingua: Inglese
• ISBN 10: 1849201862
• ISBN 13: 9781849201865
• Rilegatura: Copertina rigida
• Numero edizione: 1
• Numero di pagine: 451
• Contatto del produttore: non disponibile