This is the first book to cover the real-world fundamentals of negotiation. The New Negotiating Edge is not about what people ought to do, rationally or otherwise - it's about how people really behave and what you can do about it.
At the core of the book is a new 4-phase process - Prepare, Debate, Propose, and Bargain - and Kennedy applies the behavioral insights gleaned from his vast real-life experience to provide a universal tool-kit for those who negotiate worldwide.
Le informazioni nella sezione "Riassunto" possono far riferimento a edizioni diverse di questo titolo.
Gavin Kennedy aims to go beyond tough guy tactics to reveal how people actually negotiate. This text is not about what people ought to do, rationally or otherwise - it is about how people really behave and what you can do about it.
Gavin Kennedy is a Professor at Edinburgh Business School, and Managing Director of Negotiate Limited.
Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.
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