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Sinossi
Just how does advertising work?
In Advertising and the Mind of the Consumer, Max Sutherland, a psychologist and leading advertising researcher, unravels the mysteries that surround the art of advertising. This isn't a book about the tricks of advertising agents. It takes us into the mind of the consumer and explains how advertising messages work - or misfire - and why.
Advertising is a powerful force in this age of mass media. It is also a powerful marketing tool for business. This is a book for everyone who wants to know how it works and why it influences us. It is a book for everyone in business with products and services to sell, for advertising agents, marketers, students of advertising and consumer behaviour.
'Any self-respecting marketing professional who is serious about advertising planning and management must read this book.'
Chee M Hong, Manager Market Research, Optus Communications.
' Advertising and the Mind of the Consumer strips away the mystery that surrounds the black art of advertising in a sensible and readily comprehensible way.'
Stan Glaser, Professor of Management, Macquarie University Graduate School of Management.
'Max succeeds in communicating sometimes difficult concepts in a way that general readers will be able to comprehend.'
Bruce Randle, Managing Director, A C Nielsen Australia Pty Ltd.
'This book will stimulate managers to think more deeply about advertising and consumers - and is packed with practical advice for advertisers.'
Professor John Rossiter, Australian Graduate School of Management, University of NSW.
Le informazioni nella sezione "Riassunto" possono far riferimento a edizioni diverse di questo titolo.
Informazioni sull?autore
Dr Max Sutherland is a Professor of Marketing at Monash University and a Director of MarketMind Technologies in Australia.
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Advertising and the Mind of the Consumer : What Works, What Doesn't, and Why
Da: Better World Books: West, Reno, NV, U.S.A.
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Condizione: Good. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages. Codice articolo GRP69453006
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Advertising and the Mind of the Consumer: What Works, What Doesn't, and Why
Editore:
Allen & Unwin, St Leonards NSW Australia, 1993
ISBN 10: 1863733582
ISBN 13: 9781863733588
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Da: Goulds Book Arcade, Sydney, Newtown, Sydney, NSW, Australia
Valutazione del venditore 5 su 5 stelle
Paper Back. Condizione: Very Good. The cover has light wear, fading and spotting. The edges of the book have light spotting and top edge is somewhat spotted. The front and back pages of the book have light spotting. 246 pages. Books listed here are not stored at the shop. Please contact us if you want to pick up a book from Newtown. Size: Size E: 8"-9" Tall (204-227mm). Codice articolo 138816
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Advertising and the Mind of the Consumer: What Works, What Doesn't and Why? (The Allen & Unwin Business and Management)
Da: AwesomeBooks, Wallingford, Regno Unito
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Paperback. Condizione: Very Good. Advertising and the Mind of the Consumer: What Works, What Doesn't and Why? (The Allen & Unwin Business and Management) This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Codice articolo 7719-9781863733588
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Advertising and the Mind of the Consumer: What Works, What Doesn't and Why? (The Allen & Unwin Business and Management)
Da: Bahamut Media, Reading, Regno Unito
Valutazione del venditore 5 su 5 stelle
Paperback. Condizione: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Codice articolo 6545-9781863733588
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