Advertising and the Mind of the Consumer: What Works, What Doesn't and Why - Brossura

Sutherland, Max

Brossura

ISBN 10: 1863733582 ISBN 13: 9781863733588

Casa editrice: Allen & Unwin, 1993

Riassunto

This text examines how the mind is manipulated by advertising - about the psychology of advertising and how advertising is received by consumers. The book is an amalgam of advertising theory and practice. The author aims to strip away some of the mystery surrounding the art of advertising, addressing an audience of advertising practitioners and business people, as well as general readers. The author has tracked, week by week, the effects of hundreds of advertising campaigns over a period of nearly ten years. The results of this survey should bury some of the myths of how advertising works, and also resolve some of the apparent contradictions inherent in advertising theory. The book contains recognizable campaigns and products and assesses them, outlining their successes and shortcomings.

Su questo libro

Product Description:

Book by Sutherland Max

Su questa edizione

• Editore: Allen & Unwin
• Data di pubblicazione: 1993
• ISBN 10: 1863733582
• ISBN 13: 9781863733588
• Rilegatura: Copertina flessibile
• Numero di pagine: 264