An Overview of the Public Relations Function - Brossura

Bowen, Shannon A.; Rawlins, Brad; Martin, Thomas R.

 
9781949443660: An Overview of the Public Relations Function
Brossura
ISBN 10: 1949443663 ISBN 13: 9781949443660
Casa editrice: Business Expert Pr, 2019

Sinossi

This second edition of An Overview of the Public Relations Function examines current thought to help busy managers and students master the most important concepts of management in communication quickly, accessibly, and with an eye to helping an organization achieve excellence through cutting-edge, research-based strategic public relations management.

This book acquaints the manager with the lexicon of the field and provides research on the theory of public relations, its sub-functions, such as research or public affairs, and the ethical guideline CERT formula: Credibility, Ethics, Relationships, Trust.

It also examines the role of the chief communications officer (CCO) and leadership, organizational culture, structure, effectiveness, managing stakeholders and publics, using research to create strategy, and the four-step process of public relations management (“RACE”). Finally, the authors discuss the advanced management concepts of issues management, specialization in the sectors of public relations, managing values, deontological ethics, conducting moral analyses, and counseling management. They review what research found in regard to the most excellent ways to manage public relations and relationships: both beginning and ending with ethics.

Le informazioni nella sezione "Riassunto" possono far riferimento a edizioni diverse di questo titolo.

Editore
Business Expert Pr
Data di pubblicazione
2019
Lingua
Inglese
ISBN 10 
1949443663
ISBN 13 
9781949443660
Rilegatura
Copertina flessibile
Numero edizione
2
Numero di pagine
196
Contatto del produttore
non disponibile
Persona responsabile
non disponibile