Mastering CommTech: Unlocking the Potential of Digital Transformation in Corporate Communications - Brossura

Brossura

ISBN 10: 3031903048 ISBN 13: 9783031903045

Casa editrice: Springer, 2026

Riassunto

This edited collection by over 30 industry experts and scholars explores how communication departments can digitize processes to continue contributing to their companies' success. It deals with key questions such as the necessity of digitalizing corporate communication, optimal data for success, KPI reporting solutions, and the role of data storytelling and artificial intelligence. Additionally, it covers future-relevant roles and skills, essential tools and trends, and crucial aspects of upcoming technologies that promise to change the world of corporate communications. A must-read for practitioners at all levels, this book serves as a reference for keen MBA graduates and journalists who are keen to explore corporate communications as a future career option.

 

Su questo libro

Informazioni sull'autore

Uwe Seebacher is the Director of the Academic Institute for Qualified Methods and Professional Structures (AQPS). He holds a Ph.D. in Business Administration and is a globally recognized thought leader, bestselling author, and influential speaker in the fields of Predictive Intelligence, Strategic Management, Organizational Excellence, and Innovative Communication, Marketing, and Sales.  

Jörg Forthmann is the managing director of the IMWF Institute for Management and Economic Research (Germany) and head of media analytics projects in the CommTech working group. Forthmann is an expert in crisis communication and strategic corporate communication.

Thomas Mickeleit is a communication consultant for digital transformation and head of the CommTech working group. Previously, he served as the communication director and a member of the executive board at Microsoft Germany for 15 years, successfully driving the digitization of communication processes in a newsroom.

Dalla quarta di copertina

This edited collection by over 30 industry experts and scholars explores how communication departments can digitize processes to continue contributing to their companies' success. It deals with key questions such as the necessity of digitalizing corporate communication, optimal data for success, KPI reporting solutions, and the role of data storytelling and artificial intelligence. Additionally, it covers future-relevant roles and skills, essential tools and trends, and crucial aspects of upcoming technologies that promise to change the world of corporate communications. A must-read for practitioners at all levels, this book serves as a reference for keen MBA graduates and journalists who are keen to explore corporate communications as a future career option.

Dettagli dell'edizione

• Editore: Springer
• Data di pubblicazione: 2026
• Lingua: Inglese
• ISBN 10: 3031903048
• ISBN 13: 9783031903045
• Rilegatura: Copertina flessibile
• Numero di pagine: 548
• Redattore: Seebacher Uwe, Forthmann Jörg, Mickeleit Thomas
• Contatto del produttore: Springer Nature Customer Service Center GmbH; ProductSafety@springernature.com; ; Europaplatz 3; Heidelberg; 69115; Germania