Sinossi
Despite its low penetration in China’s vast rural areas, the Internet is generally perceived as a new engine for rural empowerment. By examining five Internet application initiatives in rural China, this book offers a unique view of the diffusion and usage of the Internet and its implications on the lives of rural people. Placed in the political, socioeconomic and infrastructure contexts of rural China, the book departs from the classical diffusion of innovations model and extends the existing knowledge on the adoption and usage of the Internet by rural people.
In addition to testing the applicability of the diffusion of innovations theory to the diffusion of Information and Communications Technologies in the rural areas today, the study provides rich empirical evidence regarding the actual impact of the Internet on the livelihood of rural people. It also shows some innovative uses of the Internet in rural development.
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Informazioni sull?autore
The Author : Jinqiu Zhao is Associate Professor at the International Communications College at Communication University of China in Beijing. She received her Ph.D. from the Wee Kim Wee School of Communication and Information at Nanyang Technological University in Singapore. She has been a university teacher and researcher since 1993 and has published articles on various aspects of Asian communication studies in journals and books around the world. Her research interests include issues in Chinese communication, comparative media systems, social impact of new communication technologies, and media effects.
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Internet and Rural Development in China : The Socio-Structural Paradigm
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The Internet and Rural Development in China: The Socio-Structural Paradigm (Europäische Hochschulschriften / European University Studies / Publications Universitaires Européennes)
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Internet and Rural Development in China : The Socio-Structural Paradigm
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Internet and Rural Development in China : The Socio-Structural Paradigm
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Peter Lang AG, Internationaler Verlag der Wissenschaften, 2008
ISBN 10: 3039115847
ISBN 13: 9783039115846
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Taschenbuch. Condizione: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Despite its low penetration in China's vast rural areas, the Internet is generally perceived as a new engine for rural empowerment. By examining five Internet application initiatives in rural China, this book offers a unique view of the diffusion and usage of the Internet and its implications on the lives of rural people. Placed in the political, socioeconomic and infrastructure contexts of rural China, the book departs from the classical diffusion of innovations model and extends the existing knowledge on the adoption and usage of the Internet by rural people.In addition to testing the applicability of the diffusion of innovations theory to the diffusion of Information and Communications Technologies in the rural areas today, the study provides rich empirical evidence regarding the actual impact of the Internet on the livelihood of rural people. It also shows some innovative uses of the Internet in rural development. 288 pp. Englisch. Codice articolo 9783039115846
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Condizione: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Despite its low penetration in China s vast rural areas, the Internet is generally perceived as a new engine for rural empowerment. By examining five Internet application initiatives in rural China, this book offers a unique view of the diffusion and usage . Codice articolo 123029030
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Taschenbuch. Condizione: Neu. Neuware -Despite its low penetration in Chinäs vast rural areas, the Internet is generally perceived as a new engine for rural empowerment. By examining five Internet application initiatives in rural China, this book offers a unique view of the diffusion and usage of the Internet and its implications on the lives of rural people. Placed in the political, socioeconomic and infrastructure contexts of rural China, the book departs from the classical diffusion of innovations model and extends the existing knowledge on the adoption and usage of the Internet by rural people.In addition to testing the applicability of the diffusion of innovations theory to the diffusion of Information and Communications Technologies in the rural areas today, the study provides rich empirical evidence regarding the actual impact of the Internet on the livelihood of rural people. It also shows some innovative uses of the Internet in rural development.Books on Demand GmbH, Überseering 33, 22297 Hamburg 288 pp. Englisch. Codice articolo 9783039115846
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Taschenbuch. Condizione: Neu. Druck auf Anfrage Neuware - Printed after ordering - Despite its low penetration in China's vast rural areas, the Internet is generally perceived as a new engine for rural empowerment. By examining five Internet application initiatives in rural China, this book offers a unique view of the diffusion and usage of the Internet and its implications on the lives of rural people. Placed in the political, socioeconomic and infrastructure contexts of rural China, the book departs from the classical diffusion of innovations model and extends the existing knowledge on the adoption and usage of the Internet by rural people.In addition to testing the applicability of the diffusion of innovations theory to the diffusion of Information and Communications Technologies in the rural areas today, the study provides rich empirical evidence regarding the actual impact of the Internet on the livelihood of rural people. It also shows some innovative uses of the Internet in rural development. Codice articolo 9783039115846
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Taschenbuch. Condizione: Neu. The Internet and Rural Development in China: The Socio-Structural Paradigm | Jinqiu Zhao | Taschenbuch | 288 S. | Englisch | 2008 | Peter Lang | EAN 9783039115846 | Verantwortliche Person für die EU: BoD - Books on Demand, In de Tarpen 42, 22848 Norderstedt, info[at]bod[dot]de | Anbieter: preigu. Codice articolo 103802114
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