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Why do we say yes to something free—and end up paying more than we planned? The Sample Effect reveals the hidden psychology behind one of marketing’s oldest and most irresistible tricks: the free sample. Drawing from behavioral science, neuroscience, and retail design, this engaging book unpacks how small gestures trigger big commitments, and why something as simple as a taste, scent, or texture can rewire decision-making in seconds. Far from manipulation, The Sample Effect shows how generosity, experience, and psychology intertwine to create value that feels real.
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The Sample Effect
Print on DemandDa: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, Germania
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Taschenbuch. Condizione: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Why do we say yes to something free-and end up paying more than we planned The Sample Effect reveals the hidden psychology behind one of marketing's oldest and most irresistible tricks: the free sample.Drawing from behavioral science, neuroscience, and retail design, this engaging book unpacks how small gestures trigger big commitments, and why something as simple as a taste, scent, or texture can rewire decision-making in seconds. Far from manipulation, The Sample Effect shows how generosity, experience, and psychology intertwine to create value that feels real. 224 pp. Englisch. Codice articolo 9783565077083
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The Sample Effect : How Taste, Touch, and Tiny Gifts Turn Shoppers into Believers.DE
Da: AHA-BUCH GmbH, Einbeck, Germania
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Taschenbuch. Condizione: Neu. Druck auf Anfrage Neuware - Printed after ordering - Why do we say yes to something free-and end up paying more than we planned The Sample Effect reveals the hidden psychology behind one of marketing's oldest and most irresistible tricks: the free sample.Drawing from behavioral science, neuroscience, and retail design, this engaging book unpacks how small gestures trigger big commitments, and why something as simple as a taste, scent, or texture can rewire decision-making in seconds. Far from manipulation, The Sample Effect shows how generosity, experience, and psychology intertwine to create value that feels real. Codice articolo 9783565077083
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The Sample Effect | How Taste, Touch, and Tiny Gifts Turn Shoppers into Believers
Da: preigu, Osnabrück, Germania
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Taschenbuch. Condizione: Neu. The Sample Effect | How Taste, Touch, and Tiny Gifts Turn Shoppers into Believers | Jared Douglas | Taschenbuch | Englisch | epubli | EAN 9783565077083 | Verantwortliche Person für die EU: Neopubli GmbH (Imprint: epubli), Köpenicker Str. 154a, 10997 Berlin, produktsicherheit[at]epubli[dot]com | Anbieter: preigu. Codice articolo 134230296
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