Articoli correlati a Consumer Behavior in Retailing : An Indian Perpesctive

Consumer Behavior in Retailing : An Indian Perpesctive - Brossura

Dalwadi, Riteshkumar

 
9783639710168: Consumer Behavior in Retailing : An Indian Perpesctive
Brossura
ISBN 10: 3639710169 ISBN 13: 9783639710168
Casa editrice: Scholars' Press, 2014

Sinossi

This book focuses on how different factors contribute in shaping consumers perceptions about organized retail stores and to identify factors affecting consumers’ attitude towards organized retail stores. It also aims to discover motivating factors that attracts consumers to visit organized retail stores. Moreover, it not only intends to identify the factors affecting to consumer buying behavior while shopping at retail stores but also to bring out the preference parameters for shopping at organized retail stores rather than traditional stores. Whether consumers favor opening of such organized retail stores or not is also one of the research objective. Finally, the book brings out the areas of improvements for organized retail stores and suggests competent and innovative strategies for retail stores.

Le informazioni nella sezione "Riassunto" possono far riferimento a edizioni diverse di questo titolo.

L'autore

Dr. Riteshkumar Dalwadi is an alumni of IIM-A, holds a Ph.D. in management, an MBA in Marketing with first class. Currently he is a professor at The Business School, Humber College,Toronto,Canada. His professional portfolio includes teaching, research, corporate training & business consulting.

Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.

Editore
Scholars' Press
Data di pubblicazione
2014
Lingua
Inglese
ISBN 10 
3639710169
ISBN 13 
9783639710168
Rilegatura
Copertina flessibile
Numero di pagine
668
Contatto del produttore
non disponibile
Persona responsabile
non disponibile