Advances in Advertising Research: The Changing Roles of Advertising - Rilegato

 
9783658023645: Advances in Advertising Research: The Changing Roles of Advertising
Rilegato
ISBN 10: 3658023643 ISBN 13: 9783658023645
Casa editrice: Gabler, 2013

Sinossi

?Advances in Advertising Research are published by the European Advertising Academy (EAA). This volume is a compilation of research presented at the 11th International Conference in Advertising (ICORIA) which was held in Stockholm (Sweden) in June 2012. The conference gathered 150 leading researchers from 22 countries under the conference theme The changing roles of advertising . The book provides international state-of-the-art research with 30 articles by renowned scholars from the worldwide ICORIA network.

Le informazioni nella sezione "Riassunto" possono far riferimento a edizioni diverse di questo titolo.

Informazioni sull?autore

Sara Rosengren and Micael Dahlén work at the Stockholm School of Economics.

Shintaro Okazaki is Associate Professor of Marketing at the College of Economics and Business Administration, Universidad Autónoma de Madrid, Spain.

Dalla quarta di copertina

Advances in Advertising Research are published by the European Advertising Academy (EAA). This volume is a compilation of research presented at the 11th International Conference in Advertising (ICORIA), which was held in Stockholm (Sweden) in June 2012. The conference gathered 150 leading researchers from 22 countries under the conference theme The changing roles of advertising . The book provides international state-of-the-art research with 30 articles by renowned scholars from the worldwide ICORIA network.

Contents

· The Roles of Advertising

· The Faces of Advertising

· Perceptions of Advertising

· Reception of Advertising

Target Groups

· Researchers, students, and practitioners in the fields of advertising, communications, marketing, and media management

The Editors:

Sara Rosengren and Micael Dahlén work at the Stockholm School of Economics.

Shintaro Okazaki is Associate Professor of Marketing at the College of Economics and Business Administration, Universidad Autónoma de Madrid, Spain.

Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.

Editore
Gabler
Data di pubblicazione
2013
Lingua
Inglese
ISBN 10 
3658023643
ISBN 13 
9783658023645
Rilegatura
Copertina rigida
Numero di pagine
500
Redattore
Rosengren Sara, Dahlen Micael, Okazaki Shintaro
Contatto del produttore
ProductSafety@springernature.com
ProductSafety@springernature.com

Poststr. 9
Darmstadt
64293
Germania

Altre edizioni note dello stesso titolo

9783658042165: Advances in Advertising Research (Vol. IV): The Changing Roles of Advertising

Edizione in evidenza

ISBN 10:  3658042168 ISBN 13:  9783658042165
Casa editrice: Springer Gabler, 2015
Brossura