Okazaki shintaro (161 risultati)

Condizione: Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Book contains pencil markings. In fair condition, suitable as a study copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,450grams, ISBN:9781433115615.…

Hardcover. Condizione: Wie neu. 21,5cm Advances in Advertising Research (Vol. 2). - Wiesbaden : Gabler Verlag, 2011. - ISBN 978-3-8349-3134, XII, 490. Hardcover. Zustand: Sehr Gut (Eingeschweißt); * Die Photos sind original von uns erstellt worden, u.a. erkennbar an einem kleinen weißen Stück Papier im oberen Schnitt. Ab und an verwenden Suchmaschinen Verlagsphotos, bei den Portalen selbst, werden aber nur unsere Originalphotos gezeigt.…

Soft cover. Condizione: New. 1st Edition. SHRINK-WRAPPED: US SELLER SHIPS FAST FROM USA.

PAP. Condizione: New. New Book. Shipped from UK. Established seller since 2000.

PAP. Condizione: New. New Book. Shipped from UK. Established seller since 2000.

Paperback. Condizione: New. The convergence of the Internet and mobile telephony in the late 1990s produced a revolutionary business management tool: mobile marketing. Yet despite an increasing number of research publications and books focused on general business issues, many key concepts have seldom been explicated thoroughly. This book offers the first comprehensive coverage of mobile marketing from a theoretical and practical perspective, arguing that pragmatic mobile marketing tools need to be understood in terms of «why» so that theories can be advanced. Questions relating to a theoretical framework of mobile marketing, factors influencing the adoption of mobile marketing, and other applications and cases of mobile marketing are provided alongside historical background. This is a student-friendly text with up-to-date examples and issues presented throughout. Bibliographic references as well as a comprehensive glossary are provided at the end of the book.…

Condizione: New. In English.

Paperback. Condizione: new. Paperback. The convergence of the Internet and mobile telephony in the late 1990s produced a revolutionary business management tool: mobile marketing. Yet despite an increasing number of research publications and books focused on general business issues, many key concepts have seldom been explicated thoroughly. This book offers the first comprehensive coverage of mobile marketing from a theoretical and practical perspective, arguing that pragmatic mobile marketing tools need to be understood in terms of why so that theories can be advanced. Questions relating to a theoretical framework of mobile marketing, factors influencing the adoption of mobile marketing, and other applications and cases of mobile marketing are provided alongside historical background. This is a student-friendly text with up-to-date examples and issues presented throughout. Bibliographic references as well as a comprehensive glossary are provided at the end of the book. The convergence of the Internet and mobile telephony in the late 1990s produced a revolutionary business management tool: mobile marketing. This book offers coverage of mobile marketing from a theoretical and practical perspective, arguing that pragmatic mobile marketing tools need to be understood in terms of why so that theories can be advanced. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.…

Condizione: New. The convergence of the Internet and mobile telephony in the late 1990s produced a revolutionary business management tool: mobile marketing. This book offers coverage of mobile marketing from a theoretical and practical perspective, arguing that pragmatic mobile marketing tools need to be understood in terms of why so that theories can be advanced. Num Pages: 185 pages, illustrations. BIC Classification: GTC; KJMV5; KJMV7; KJMV9; KJSM; UB. Category: (P) Professional & Vocational. Dimension: 153 x 227 x 13. Weight in Grams: 298. . 2012. New. paperback. . . . .…

Condizione: New. The convergence of the Internet and mobile telephony in the late 1990s produced a revolutionary business management tool: mobile marketing. This book offers coverage of mobile marketing from a theoretical and practical perspective, arguing that pragmatic mobile marketing tools need to be understood in terms of why so that theories can be advanced. Num Pages: 185 pages, illustrations. BIC Classification: GTC; KJMV5; KJMV7; KJMV9; KJSM; UB. Category: (P) Professional & Vocational. Dimension: 153 x 227 x 13. Weight in Grams: 298. . 2012. New. paperback. . . . . Books ship from the US and Ireland.…

Condizione: New. In English.

Condizione: New. In English.

Condizione: New. In English.

Condizione: New. In English.

Condizione: New. In English.

Condizione: New. In English.

Condizione: new.

Paperback. Condizione: New. The Handbook of Research on International Advertising presents the latest thinking, experiences and results in a wide variety of areas in international advertising. It incorporates those visions and insights into areas that have seldom been touched in prior international advertising research, such as research in digital media, retrospective research, cultural psychology, and innovative methodologies. Forming a major reference tool, the Handbook provides comprehensive coverage of the area, including entries on: theoretical advances in international advertising research, culture and its impact on advertising effectiveness, online media strategy in global advertising, methodological issues in international advertising, effectiveness of specific creative techniques, global advertising agencies, international perspectives of corporate reputation, transnational trust, global consumer cultural positioning, and performance of integrated marketing communications, among others. Researchers, students and practitioners in the fields of marketing, advertising, communication, and media management will find this important and stimulating resource invaluable.…

PF. Condizione: New.

PF. Condizione: New.

Paperback. Condizione: New.

Condizione: New. In English.

PAP. Condizione: New. New Book. Shipped from UK. Established seller since 2000.

Condizione: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. In good all round condition. No dust jacket. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1050grams, ISBN:9781848448582. …

paperback. Condizione: Good. Connecting readers with great books since 1972! Used textbooks may not include companion materials such as access codes, etc. May have some wear or writing/highlighting. We ship orders daily and Customer Service is our top priority.

Condizione: New. pp. 448.

Condizione: New. 2014. Reprint. Paperback. . . . . .

PAP. Condizione: New. New Book. Shipped from UK. Established seller since 2000.

Condizione: New. Editor(s): Langner, Tobias; Okazaki, Shintaro; Eisend, Martin. Series: European Advertising Academy. Num Pages: 448 pages, 65 black & white tables, biography. BIC Classification: KJSA. Category: (P) Professional & Vocational. Dimension: 210 x 148 x 23. Weight in Grams: 625. . 2014. Paperback. . . . . …

Condizione: New.