Da: Gebrauchtbücherlogistik H.J. Lauterbach, Gummersbach, NRW, Germania
EUR 6,36
Quantità: 1 disponibili
Aggiungi al carrelloHardcover. Condizione: Wie neu. 21,5cm Advances in Advertising Research (Vol. 2). - Wiesbaden : Gabler Verlag, 2011. - ISBN 978-3-8349-3134, XII, 490. Hardcover. Zustand: Sehr Gut (Eingeschweißt); * Die Photos sind original von uns erstellt worden, u.a. erkennbar an einem kleinen weißen Stück Papier im oberen Schnitt. Ab und an verwenden Suchmaschinen Verlagsphotos, bei den Portalen selbst, werden aber nur unsere Originalphotos gezeigt.
Lingua: Inglese
Editore: Peter Lang Inc., International Academic Publishers, 2012
ISBN 10: 1433115611 ISBN 13: 9781433115615
Da: Anybook.com, Lincoln, Regno Unito
EUR 16,73
Quantità: 1 disponibili
Aggiungi al carrelloCondizione: Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Book contains pencil markings. In fair condition, suitable as a study copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,450grams, ISBN:9781433115615.
Lingua: Inglese
Editore: Peter Lang Inc., International Academic Publishers, 2012
ISBN 10: 1433115611 ISBN 13: 9781433115615
Da: BOOKWEST, Phoenix, AZ, U.S.A.
Prima edizione
Soft cover. Condizione: New. 1st Edition. SHRINK-WRAPPED: US SELLER SHIPS FAST FROM USA.
Lingua: Inglese
Editore: Peter Lang Inc., International Academic Publishers, 2012
ISBN 10: 1433115611 ISBN 13: 9781433115615
Da: GreatBookPrices, Columbia, MD, U.S.A.
EUR 37,09
Quantità: Più di 20 disponibili
Aggiungi al carrelloCondizione: New.
Lingua: Inglese
Editore: Peter Lang Inc., International Academic Publishers, 2012
ISBN 10: 1433115611 ISBN 13: 9781433115615
Da: PBShop.store US, Wood Dale, IL, U.S.A.
PAP. Condizione: New. New Book. Shipped from UK. Established seller since 2000.
Lingua: Inglese
Editore: Peter Lang Inc., International Academic Publishers, 2012
ISBN 10: 1433115611 ISBN 13: 9781433115615
Da: PBShop.store UK, Fairford, GLOS, Regno Unito
EUR 38,04
Quantità: 15 disponibili
Aggiungi al carrelloPAP. Condizione: New. New Book. Shipped from UK. Established seller since 2000.
Lingua: Inglese
Editore: Peter Lang Publishing Inc, US, 2012
ISBN 10: 1433115611 ISBN 13: 9781433115615
Da: Rarewaves.com USA, London, LONDO, Regno Unito
EUR 43,96
Quantità: 6 disponibili
Aggiungi al carrelloPaperback. Condizione: New. The convergence of the Internet and mobile telephony in the late 1990s produced a revolutionary business management tool: mobile marketing. Yet despite an increasing number of research publications and books focused on general business issues, many key concepts have seldom been explicated thoroughly. This book offers the first comprehensive coverage of mobile marketing from a theoretical and practical perspective, arguing that pragmatic mobile marketing tools need to be understood in terms of «why» so that theories can be advanced. Questions relating to a theoretical framework of mobile marketing, factors influencing the adoption of mobile marketing, and other applications and cases of mobile marketing are provided alongside historical background. This is a student-friendly text with up-to-date examples and issues presented throughout. Bibliographic references as well as a comprehensive glossary are provided at the end of the book.
Lingua: Inglese
Editore: Peter Lang Inc., International Academic Publishers, 2012
ISBN 10: 1433115611 ISBN 13: 9781433115615
Da: GreatBookPrices, Columbia, MD, U.S.A.
EUR 42,55
Quantità: Più di 20 disponibili
Aggiungi al carrelloCondizione: As New. Unread book in perfect condition.
Lingua: Inglese
Editore: Peter Lang Inc., International Academic Publishers, 2012
ISBN 10: 1433115611 ISBN 13: 9781433115615
Da: Ria Christie Collections, Uxbridge, Regno Unito
EUR 39,56
Quantità: Più di 20 disponibili
Aggiungi al carrelloCondizione: New. In.
Da: Grand Eagle Retail, Bensenville, IL, U.S.A.
Prima edizione
Paperback. Condizione: new. Paperback. The convergence of the Internet and mobile telephony in the late 1990s produced a revolutionary business management tool: mobile marketing. Yet despite an increasing number of research publications and books focused on general business issues, many key concepts have seldom been explicated thoroughly. This book offers the first comprehensive coverage of mobile marketing from a theoretical and practical perspective, arguing that pragmatic mobile marketing tools need to be understood in terms of why so that theories can be advanced. Questions relating to a theoretical framework of mobile marketing, factors influencing the adoption of mobile marketing, and other applications and cases of mobile marketing are provided alongside historical background. This is a student-friendly text with up-to-date examples and issues presented throughout. Bibliographic references as well as a comprehensive glossary are provided at the end of the book. The convergence of the Internet and mobile telephony in the late 1990s produced a revolutionary business management tool: mobile marketing. This book offers coverage of mobile marketing from a theoretical and practical perspective, arguing that pragmatic mobile marketing tools need to be understood in terms of why so that theories can be advanced. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.
Lingua: Inglese
Editore: Peter Lang Inc., International Academic Publishers, 2012
ISBN 10: 1433115611 ISBN 13: 9781433115615
Da: GreatBookPricesUK, Woodford Green, Regno Unito
EUR 38,11
Quantità: Più di 20 disponibili
Aggiungi al carrelloCondizione: New.
Da: Kennys Bookshop and Art Galleries Ltd., Galway, GY, Irlanda
EUR 44,39
Quantità: Più di 20 disponibili
Aggiungi al carrelloCondizione: New. The convergence of the Internet and mobile telephony in the late 1990s produced a revolutionary business management tool: mobile marketing. This book offers coverage of mobile marketing from a theoretical and practical perspective, arguing that pragmatic mobile marketing tools need to be understood in terms of why so that theories can be advanced. Num Pages: 185 pages, illustrations. BIC Classification: GTC; KJMV5; KJMV7; KJMV9; KJSM; UB. Category: (P) Professional & Vocational. Dimension: 153 x 227 x 13. Weight in Grams: 298. . 2012. New. paperback. . . . .
Lingua: Inglese
Editore: Peter Lang Inc., International Academic Publishers, 2012
ISBN 10: 1433115611 ISBN 13: 9781433115615
Da: GreatBookPricesUK, Woodford Green, Regno Unito
EUR 45,64
Quantità: Più di 20 disponibili
Aggiungi al carrelloCondizione: As New. Unread book in perfect condition.
EUR 56,45
Quantità: Più di 20 disponibili
Aggiungi al carrelloCondizione: New. The convergence of the Internet and mobile telephony in the late 1990s produced a revolutionary business management tool: mobile marketing. This book offers coverage of mobile marketing from a theoretical and practical perspective, arguing that pragmatic mobile marketing tools need to be understood in terms of why so that theories can be advanced. Num Pages: 185 pages, illustrations. BIC Classification: GTC; KJMV5; KJMV7; KJMV9; KJSM; UB. Category: (P) Professional & Vocational. Dimension: 153 x 227 x 13. Weight in Grams: 298. . 2012. New. paperback. . . . . Books ship from the US and Ireland.
Condizione: As New. Unread book in perfect condition.
Da: Brook Bookstore On Demand, Napoli, NA, Italia
EUR 63,33
Quantità: 3 disponibili
Aggiungi al carrelloCondizione: new.
EUR 68,04
Quantità: 3 disponibili
Aggiungi al carrelloPAP. Condizione: New. New Book. Shipped from UK. Established seller since 2000.
Da: Ria Christie Collections, Uxbridge, Regno Unito
EUR 60,73
Quantità: Più di 20 disponibili
Aggiungi al carrelloCondizione: New. In.
Da: Ria Christie Collections, Uxbridge, Regno Unito
EUR 60,73
Quantità: Più di 20 disponibili
Aggiungi al carrelloCondizione: New. In.
Condizione: New.
Da: Ria Christie Collections, Uxbridge, Regno Unito
EUR 60,73
Quantità: Più di 20 disponibili
Aggiungi al carrelloCondizione: New. In.
Da: Ria Christie Collections, Uxbridge, Regno Unito
EUR 60,73
Quantità: Più di 20 disponibili
Aggiungi al carrelloCondizione: New. In.
Da: Ria Christie Collections, Uxbridge, Regno Unito
EUR 60,73
Quantità: Più di 20 disponibili
Aggiungi al carrelloCondizione: New. In.
Da: Ria Christie Collections, Uxbridge, Regno Unito
EUR 60,73
Quantità: Più di 20 disponibili
Aggiungi al carrelloCondizione: New. In.
Da: Chiron Media, Wallingford, Regno Unito
EUR 57,15
Quantità: 10 disponibili
Aggiungi al carrelloPF. Condizione: New.
Lingua: Inglese
Editore: Edward Elgar Publishing Ltd, GB, 2014
ISBN 10: 178347601X ISBN 13: 9781783476015
Da: Rarewaves.com USA, London, LONDO, Regno Unito
EUR 76,35
Quantità: 2 disponibili
Aggiungi al carrelloPaperback. Condizione: New. The Handbook of Research on International Advertising presents the latest thinking, experiences and results in a wide variety of areas in international advertising. It incorporates those visions and insights into areas that have seldom been touched in prior international advertising research, such as research in digital media, retrospective research, cultural psychology, and innovative methodologies. Forming a major reference tool, the Handbook provides comprehensive coverage of the area, including entries on: theoretical advances in international advertising research, culture and its impact on advertising effectiveness, online media strategy in global advertising, methodological issues in international advertising, effectiveness of specific creative techniques, global advertising agencies, international perspectives of corporate reputation, transnational trust, global consumer cultural positioning, and performance of integrated marketing communications, among others. Researchers, students and practitioners in the fields of marketing, advertising, communication, and media management will find this important and stimulating resource invaluable.
Da: Chiron Media, Wallingford, Regno Unito
EUR 57,35
Quantità: 10 disponibili
Aggiungi al carrelloPaperback. Condizione: New.
Lingua: Inglese
Editore: Edward Elgar Publishing Ltd, 2012
ISBN 10: 1848448589 ISBN 13: 9781848448582
Da: Anybook.com, Lincoln, Regno Unito
EUR 59,78
Quantità: 1 disponibili
Aggiungi al carrelloCondizione: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. In good all round condition. No dust jacket. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1050grams, ISBN:9781848448582.
Da: Chiron Media, Wallingford, Regno Unito
EUR 57,15
Quantità: 10 disponibili
Aggiungi al carrelloPF. Condizione: New.
Da: Books Puddle, New York, NY, U.S.A.
Condizione: New. pp. 448.