Customer Co-Design: A Study in the Mass Customization Industry - Brossura

Thallmaier, Stefan R.

Brossura

ISBN 10: 3658075252 ISBN 13: 9783658075255

Casa editrice: Springer Gabler, 2014

Riassunto

Stefan R. Thallmaier’s investigation enables mass customization businesses to better understand how co-design increases customers’ value perception. He focuses on the increasing proliferation of service channels (online, mobile and in-store) and digital media (toolkits, social media and live help) at the co-design interface. Based on qualitative and quantitative research, the author examines how this proliferation impacts customers’ value perception in the different stages of the co-design process. The research shows that customers’ value perception profits from varying levels of social presence throughout the co-design process. The work helps researchers and practitioners with surprising insights as well as hands-on recommendations to improve and adapt interfaces for customer co-design.

Su questo libro

Informazioni sull'autore

Dr. Stefan R. Thallmaier received his PhD in economic sciences from the HHL Leipzig Graduate School of Management, where he worked as Research Associate for Prof. Dr. Kathrin M. Möslein at the Center for Leading Innovation and Cooperation (CLIC).

Dalla quarta di copertina

Stefan R. Thallmaier s investigation enables mass customization businesses to better understand how co-design increases customers value perception. He focuses on the increasing proliferation of service channels (online, mobile and in-store) and digital media (toolkits, social media and live help) at the co-design interface. Based on qualitative and quantitative research, the author examines how this proliferation impacts customers value perception in the different stages of the co-design process. The research shows that customers value perception profits from varying levels of social presence throughout the co-design process. The work helps researchers and practitioners with surprising insights as well as hands-on recommendations to improve and adapt interfaces for customer co-design.

Contents

• Customers Perceived Value in Co-Design & Mass Customization
• Challenges of Customer Co-Design
• Online Customer Co-Design
• Customer Co-Design & Live Help

Target Groups

• Researchers and students in the fields of service innovation and business design as well as customer integration through co-design
• Practitioners in the mass customization industry focusing on the attractiveness of co-design interfaces and customers value perception

The Author

Dr. Stefan R. Thallmaier received his PhD in economic sciences from the HHL Leipzig Graduate School of Management, where he worked as Research Associate for Prof. Dr. Kathrin M. Möslein at the Center for Leading Innovation and Cooperation (CLIC).

Dettagli dell'edizione

• Editore: Springer Gabler
• Data di pubblicazione: 2014
• Lingua: Inglese
• ISBN 10: 3658075252
• ISBN 13: 9783658075255
• Rilegatura: Copertina flessibile
• Numero di pagine: 244
• Contatto del produttore: ProductSafety@springernature.com; ProductSafety@springernature.com; ; Poststr. 9; Darmstadt; 64293; Germania