Perception of price fairness and customer response behaviors: A Case of Malaysia Hotel Industry - Brossura
Sinossi
To combat with the intense rivalry, increase competitive advantage and maximizing sales and revenues, many hotels operators are implementing the revenue management concept or yield management. Revenue management is the ability of the hotel to sell the right product to the right customer at the right time with the right price through the right distribution channels. The concept are characterized by the ability of the hotel to segment the markets, control perishable inventory, product sold in advance, fluctuating demand, low marginal sales costs, and high marginal production costs. In implementing the concept, hotel operators need to maximize the room rates when the demand is high and maximize the room sales when the demand is low. However, such practices often leads to unfairness issues that could jeopardize the relationship between the hotels and the customers and perception of price fairness is believed associated well with the customer response behaviors. This monograph highlights the empirical investigation on perception of price fairness and customer response behaviors.
Le informazioni nella sezione "Riassunto" possono far riferimento a edizioni diverse di questo titolo.
L'autore
NURHIDAYAH CHE AMAT is a lecturer at the Faculty of Hotel and Tourism Management, University Technology MARA. Pulau Pinang, Malaysia whereas SALLEH MOHD RADZI and MOHD SALEHUDDIN MOHD ZAHARI are associate professors at the Faculty of Hotel and Tourism Management, University Technology MARA. Shah Alam, Selangor, Malaysia.
Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.
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Perception of price fairness and customer response behaviors
Editore:
LAP LAMBERT Academic Publishing Okt 2012, 2012
ISBN 10: 3659275425
ISBN 13: 9783659275425
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Da: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, Germania
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Taschenbuch. Condizione: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -To combat with the intense rivalry, increase competitive advantage and maximizing sales and revenues, many hotels operators are implementing the revenue management concept or yield management. Revenue management is the ability of the hotel to sell the right product to the right customer at the right time with the right price through the right distribution channels. The concept are characterized by the ability of the hotel to segment the markets, control perishable inventory, product sold in advance, fluctuating demand, low marginal sales costs, and high marginal production costs. In implementing the concept, hotel operators need to maximize the room rates when the demand is high and maximize the room sales when the demand is low. However, such practices often leads to unfairness issues that could jeopardize the relationship between the hotels and the customers and perception of price fairness is believed associated well with the customer response behaviors. This monograph highlights the empirical investigation on perception of price fairness and customer response behaviors. 100 pp. Englisch. Codice articolo 9783659275425
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Perception of price fairness and customer response behaviors
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LAP LAMBERT Academic Publishing, 2012
ISBN 10: 3659275425
ISBN 13: 9783659275425
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Brossura
Da: moluna, Greven, Germania
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Condizione: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Autor/Autorin: Che Ahmat Nur HidayahNURHIDAYAH CHE AMAT is a lecturer at the Faculty of Hotel and Tourism Management, University Technology MARA. Pulau Pinang, Malaysia whereas SALLEH MOHD RADZI and MOHD SALEHUDDIN MOHD ZAHARI are associate profess. Codice articolo 158424723
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Perception Of Price Fairness And Customer Response Behaviors: A Case Of Malaysia Hotel Industry
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Lap Lambert Academic Publishing, 2012
ISBN 10: 3659275425
ISBN 13: 9783659275425
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Perception of price fairness and customer response behaviors
Editore:
LAP LAMBERT Academic Publishing Okt 2012, 2012
ISBN 10: 3659275425
ISBN 13: 9783659275425
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Da: buchversandmimpf2000, Emtmannsberg, BAYE, Germania
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Taschenbuch. Condizione: Neu. Neuware -To combat with the intense rivalry, increase competitive advantage and maximizing sales and revenues, many hotels operators are implementing the revenue management concept or yield management. Revenue management is the ability of the hotel to sell the right product to the right customer at the right time with the right price through the right distribution channels. The concept are characterized by the ability of the hotel to segment the markets, control perishable inventory, product sold in advance, fluctuating demand, low marginal sales costs, and high marginal production costs. In implementing the concept, hotel operators need to maximize the room rates when the demand is high and maximize the room sales when the demand is low. However, such practices often leads to unfairness issues that could jeopardize the relationship between the hotels and the customers and perception of price fairness is believed associated well with the customer response behaviors. This monograph highlights the empirical investigation on perception of price fairness and customer response behaviors.Books on Demand GmbH, Überseering 33, 22297 Hamburg 100 pp. Englisch. Codice articolo 9783659275425
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Perception of price fairness and customer response behaviors : A Case of Malaysia Hotel Industry
Editore:
LAP LAMBERT Academic Publishing, 2012
ISBN 10: 3659275425
ISBN 13: 9783659275425
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Da: AHA-BUCH GmbH, Einbeck, Germania
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Taschenbuch. Condizione: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - To combat with the intense rivalry, increase competitive advantage and maximizing sales and revenues, many hotels operators are implementing the revenue management concept or yield management. Revenue management is the ability of the hotel to sell the right product to the right customer at the right time with the right price through the right distribution channels. The concept are characterized by the ability of the hotel to segment the markets, control perishable inventory, product sold in advance, fluctuating demand, low marginal sales costs, and high marginal production costs. In implementing the concept, hotel operators need to maximize the room rates when the demand is high and maximize the room sales when the demand is low. However, such practices often leads to unfairness issues that could jeopardize the relationship between the hotels and the customers and perception of price fairness is believed associated well with the customer response behaviors. This monograph highlights the empirical investigation on perception of price fairness and customer response behaviors. Codice articolo 9783659275425
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Perception of price fairness and customer response behaviors | A Case of Malaysia Hotel Industry
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LAP LAMBERT Academic Publishing, 2012
ISBN 10: 3659275425
ISBN 13: 9783659275425
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Taschenbuch. Condizione: Neu. Perception of price fairness and customer response behaviors | A Case of Malaysia Hotel Industry | Nur'Hidayah Che Ahmat (u. a.) | Taschenbuch | Englisch | 2012 | LAP LAMBERT Academic Publishing | EAN 9783659275425 | Verantwortliche Person für die EU: preigu GmbH & Co. KG, Lengericher Landstr. 19, 49078 Osnabrück, mail[at]preigu[dot]de | Anbieter: preigu. Codice articolo 113177568
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Perception of price fairness and customer response behaviors: A Case of Malaysia Hotel Industry
Editore:
LAP LAMBERT Academic Publishing, 2012
ISBN 10: 3659275425
ISBN 13: 9783659275425
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paperback
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paperback. Condizione: New. NEW. SHIPS FROM MULTIPLE LOCATIONS. book. Codice articolo ERICA82936592754256
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