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Female Representation in Advertisement & its Affect: A study of Purchasing Behavior of the Customer, at Shopping Malls of Gujrat, Pakistan - Brossura
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Representation of female in advertisements and its affect on the purchasing behavior of the customer, the study reflects representation of female in advertisements and its affect on the purchasing behavior of the customer. TV was selected as the medium for the study to check the female representation in TV advertisements affects the customer purchasing behavior. Study proved that female are represented negatively in the advertisement now a day's. Research tries to find out that how consumer perceives it and how it affects. This research employed survey to discover findings. Surveys may be used for descriptive, explanatory, and exploratory purposes. A survey was done on one hundred respondents equally consisting males and females belonging to four shopping malls of Gujrat. It is completely immaterial to represent a women model or an actress in advertisement endorsing men products. It also demonstrates that female is negatively portrayed in advertisement. Theory stated that media should be self-regulated but media should have high standards of professionalism.
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He is M. Phil scholar and serving in Faculty of Mass Communication & Media Centre, University of Gujrat, Punjab, Pakistan. He earned his BS (Hons) in Mass Communication & Media Studies. He is assisting in the research project of Higher Education Commission, Pakistan.
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Female Representation in Advertisement & its Affect: A study of Purchasing Behavior of the Customer, at Shopping Malls of Gujrat, Pakistan
Editore:
LAP LAMBERT Academic Publishing, 2012
ISBN 10: 3659314633
ISBN 13: 9783659314636
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Brossura
Da: medimops, Berlin, Germania
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Condizione: good. Befriedigend/Good: Durchschnittlich erhaltenes Buch bzw. Schutzumschlag mit Gebrauchsspuren, aber vollständigen Seiten. / Describes the average WORN book or dust jacket that has all the pages present. Codice articolo M03659314633-G
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Female Representation in Advertisement & its Affect
Editore:
LAP LAMBERT Academic Publishing, 2012
ISBN 10: 3659314633
ISBN 13: 9783659314636
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Da: moluna, Greven, Germania
Valutazione del venditore 5 su 5 stelle
Kartoniert / Broschiert. Condizione: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Autor/Autorin: Iftikhar UsamaHe is M. Phil scholar and serving in Faculty of Mass Communication & Media Centre, University of Gujrat, Punjab, Pakistan. He earned his BS (Hons) in Mass Communication & Media Studies. He is assisting in the research p. Codice articolo 5147904
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Foto dell'editore
Female Representation in Advertisement & its Affect: A study of Purchasing Behavior of the Customer, at Shopping Malls of Gujrat, Pakistan
Editore:
LAP LAMBERT Academic Publishing, 2012
ISBN 10: 3659314633
ISBN 13: 9783659314636
Antico o usato
Paperback
Da: Mispah books, Redhill, SURRE, Regno Unito
Valutazione del venditore 4 su 5 stelle
Paperback. Condizione: Like New. Like New. book. Codice articolo ERICA79636593146336
Quantità: 1 disponibili