Cultural Clash and Cross-border Business Practices: The Impact on Subsidiary's Performance - Brossura

Uatayeva, Dinara

Brossura

ISBN 10: 3659527378 ISBN 13: 9783659527371

Casa editrice: LAP LAMBERT Academic Publishing, 2014

Riassunto

To date, business enterprises both small and large, are challenged to internationalize and operate on a global scale. This phenomenon is manifested by a growing number of Multinational Enterprises and emergence of global order and culture. Nevertheless, globalization has not led to fundamental convergence and therefore, national institutions and culture still play pivotal role in international business. Reckless negligence of culture results in devastating consequences for many Multinational Enterprises. This research demonstrates the impact of cultural clash in business within cross-border context on the example of a real-time project, which involved two culturally remote organizations.

Su questo libro

L'autore

Dinara studied MBA in Sheffield Business School and M.A./MSc. in European Studies in University of Flensburg and University of Southern Denmark. Based in London, she specializes in Project Controls and Coordination within oil and gas sector. She is fluent in Russian, English, German and Kazakh

Dettagli dell'edizione

• Editore: LAP LAMBERT Academic Publishing
• Data di pubblicazione: 2014
• Lingua: Inglese
• ISBN 10: 3659527378
• ISBN 13: 9783659527371
• Rilegatura: Copertina flessibile
• Numero di pagine: 76
• Contatto del produttore: non disponibile
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