Online Marketing. LinkedIn lead generation strategies. How to use LinkedIn to generate leads - Brossura

Künzi, Richard

Brossura

ISBN 10: 3668773513 ISBN 13: 9783668773516

Casa editrice: GRIN Verlag, 2018

Riassunto

Academic Paper from the year 2017 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: 1,5, University of Applied Sciences Northwestern Switzerland, language: English, abstract: In today's world, the personal network plays an important role, LinkedIn meets the current zeitgeist. More and more people are networking and informing themselves among their contacts in order to get an honest recommendation from a credible person. The aim of this paper is to elaborate on whether it is worthwhile to invest time and money in the world's largest professional social network LinkedIn. In addition, the possibilities LinkedIn offers are shown and explained. Strategies in the social selling area are illustrated and principles are revealed which should be observed. Another goal of this paper is to create a guide to help you when you want to advertise on LinkedIn. Based on this paper, the author recommends to begin with a marketing strategy comprising LinkedIn as an important channel. As the number of advertisers is rising, this indicates that there is potential to create a competitive advantage by stepping in early. Providing interesting and valuable information about your company and your products, one can create brand-awareness and potentially increasing sales.

Dettagli dell?edizione

• Editore: GRIN Verlag
• Data di pubblicazione: 2018
• Lingua: Inglese
• ISBN 10: 3668773513
• ISBN 13: 9783668773516
• Rilegatura: Copertina flessibile
• Numero edizione: 1
• Numero di pagine: 36
• Contatto del produttore: non disponibile
• Persona responsabile: KreGa Onlinehandel GmbH; 4950000000000; info@krega-onlinehandel.de; ; Birkenweg 31; Brakel; 33034; Germania