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9783838336312: COMPETITIVE DESTINATION ANALYSIS: SUNNY BEACH, BULGARIA: A CLUSTER APPROACH

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During the past six years the sun-sea-sand tourism in Bulgaria has experienced an average annual growth of 15.3%, thus generating some 75% of the national tourism receipts. Both an outcome and a propelling factor, the available accommodation in the major seaside resorts has boosted by 20-25% on a year-to-year basis, thus surpassing the demand level increase by some 10-12%. In the meantime, symptoms for loss of overall destination competitiveness as regards current tendencies in the global tourism industry have been identified, thus revealing critical deficiencies in the existing planning and management models of the major Bulgarian coastal destinations. The study reflects the multidimensional analysis approach endorsed by authors such as Moutinho (2000), Toledo et el. (2000) and Crouch and Ritchie (2003), so providing a profound look into the multiple factors determining the destination's degree of competitiveness. As a consequence, the applied methodology allowed for an exhaustive analysis of the dynamics of the destination's current development, amplifying in this way the span of the study beyond tourism-specific aspects.

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Evgueni Spassov
ISBN 10: 3838336313 ISBN 13: 9783838336312
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Taschenbuch. Condizione: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -During the past six years the sun-sea-sand tourism in Bulgaria has experienced an average annual growth of 15.3%, thus generating some 75% of the national tourism receipts. Both an outcome and a propelling factor, the available accommodation in the major seaside resorts has boosted by 20-25% on a year-to-year basis, thus surpassing the demand level increase by some 10-12%. In the meantime, symptoms for loss of overall destination competitiveness as regards current tendencies in the global tourism industry have been identified, thus revealing critical deficiencies in the existing planning and management models of the major Bulgarian coastal destinations. The study reflects the multidimensional analysis approach endorsed by authors such as Moutinho (2000), Toledo et el. (2000) and Crouch and Ritchie (2003), so providing a profound look into the multiple factors determining the destination s degree of competitiveness. As a consequence, the applied methodology allowed for an exhaustive analysis of the dynamics of the destination s current development, amplifying in this way the span of the study beyond tourism-specific aspects. 96 pp. Englisch. Codice articolo 9783838336312

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Spassov, Evgueni
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Condizione: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. During the past six years the sun-sea-sand tourism in Bulgaria has experienced an average annual growth of 15.3%, thus generating some 75% of the national tourism receipts. Both an outcome and a propelling factor, the available accommodation in the major se. Codice articolo 5414188

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Evgueni Spassov
ISBN 10: 3838336313 ISBN 13: 9783838336312
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Taschenbuch. Condizione: Neu. Neuware -During the past six years the sun-sea-sand tourism in Bulgaria has experienced an average annual growth of 15.3%, thus generating some 75% of the national tourism receipts. Both an outcome and a propelling factor, the available accommodation in the major seaside resorts has boosted by 20-25% on a year-to-year basis, thus surpassing the demand level increase by some 10-12%. In the meantime, symptoms for loss of overall destination competitiveness as regards current tendencies in the global tourism industry have been identified, thus revealing critical deficiencies in the existing planning and management models of the major Bulgarian coastal destinations. The study reflects the multidimensional analysis approach endorsed by authors such as Moutinho (2000), Toledo et el. (2000) and Crouch and Ritchie (2003), so providing a profound look into the multiple factors determining the destination''s degree of competitiveness. As a consequence, the applied methodology allowed for an exhaustive analysis of the dynamics of the destination''s current development, amplifying in this way the span of the study beyond tourism-specific aspects.Books on Demand GmbH, Überseering 33, 22297 Hamburg 96 pp. Englisch. Codice articolo 9783838336312

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Evgueni Spassov
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Taschenbuch. Condizione: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - During the past six years the sun-sea-sand tourism in Bulgaria has experienced an average annual growth of 15.3%, thus generating some 75% of the national tourism receipts. Both an outcome and a propelling factor, the available accommodation in the major seaside resorts has boosted by 20-25% on a year-to-year basis, thus surpassing the demand level increase by some 10-12%. In the meantime, symptoms for loss of overall destination competitiveness as regards current tendencies in the global tourism industry have been identified, thus revealing critical deficiencies in the existing planning and management models of the major Bulgarian coastal destinations. The study reflects the multidimensional analysis approach endorsed by authors such as Moutinho (2000), Toledo et el. (2000) and Crouch and Ritchie (2003), so providing a profound look into the multiple factors determining the destination s degree of competitiveness. As a consequence, the applied methodology allowed for an exhaustive analysis of the dynamics of the destination s current development, amplifying in this way the span of the study beyond tourism-specific aspects. Codice articolo 9783838336312

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Spassov, Evgueni
ISBN 10: 3838336313 ISBN 13: 9783838336312
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