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Luxury can be characterized using these following adjectives: high price product, exclusivity, prestige, and niche market. The Internet is a mass media using by 1,596 million of people around the world that doesn't permit physical interaction between web users. Despite this, the authors asked themselves why a mass media without physical contact possibility was used by an industry of niche whose the pillars are high service levels and relationship. The aim of the study was firstly to understand and show that the Internet is a medium equal to the luxury industry's demands and needs in terms of communication and distribution. The second objective was to describe how luxury brands should design and build their websites in order to respect their luxury's specificities and reach their goals. This paper starts by equiping the readers with the subject in concern. Besides it, an overview of the relevant concepts about marketing tools and Internet applications available to online brands is made. Laslty, the concept of Web experience is reached giving the important elements (marketing tools and Internet applications)in a website conception.
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After attending two different French Business Schools, Charlotte Larbanet and Benjamin Ligier chose to follow the Marketing master?s program at the Umeå University. Nowadays, Charlotte is working for Publicis Dialog as a CRM Project Manager on the Renault Brand and Benjamin is a junior product manager at the VDI Group.
After attending two different French Business Schools, Charlotte Larbanet and Benjamin Ligier chose to follow the Marketing master?s program at the Umeå University. Nowadays, Charlotte is working for Publicis Dialog as a CRM Project Manager on the Renault Brand and Benjamin is a junior product manager at the VDI Group.
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- EditoreLAP LAMBERT Academic Publishing
- Data di pubblicazione2010
- ISBN 10 3838350014
- ISBN 13 9783838350011
- RilegaturaCopertina flessibile
- LinguaInglese
- Numero di pagine92
- Contatto del produttorenon disponibile
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The Internet use by the Luxury industry
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ISBN 13: 9783838350011
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The Internet use by the Luxury industry
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LAP LAMBERT Academic Publishing Aug 2010, 2010
ISBN 10: 3838350014
ISBN 13: 9783838350011
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Taschenbuch. Condizione: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Luxury can be characterized using these following adjectives: high price product, exclusivity, prestige, and niche market. The Internet is a mass media using by 1,596 million of people around the world that doesn't permit physical interaction between web users. Despite this, the authors asked themselves why a mass media without physical contact possibility was used by an industry of niche whose the pillars are high service levels and relationship. The aim of the study was firstly to understand and show that the Internet is a medium equal to the luxury industry's demands and needs in terms of communication and distribution. The second objective was to describe how luxury brands should design and build their websites in order to respect their luxury's specificities and reach their goals. This paper starts by equiping the readers with the subject in concern. Besides it, an overview of the relevant concepts about marketing tools and Internet applications available to online brands is made. Laslty, the concept of Web experience is reached giving the important elements (marketing tools and Internet applications)in a website conception. 92 pp. Englisch. Codice articolo 9783838350011
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The Internet use by the Luxury industry : An interactive tool for a very demanding sector
Editore:
LAP LAMBERT Academic Publishing, 2010
ISBN 10: 3838350014
ISBN 13: 9783838350011
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Taschenbuch. Condizione: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - Luxury can be characterized using these following adjectives: high price product, exclusivity, prestige, and niche market. The Internet is a mass media using by 1,596 million of people around the world that doesn't permit physical interaction between web users. Despite this, the authors asked themselves why a mass media without physical contact possibility was used by an industry of niche whose the pillars are high service levels and relationship. The aim of the study was firstly to understand and show that the Internet is a medium equal to the luxury industry's demands and needs in terms of communication and distribution. The second objective was to describe how luxury brands should design and build their websites in order to respect their luxury's specificities and reach their goals. This paper starts by equiping the readers with the subject in concern. Besides it, an overview of the relevant concepts about marketing tools and Internet applications available to online brands is made. Laslty, the concept of Web experience is reached giving the important elements (marketing tools and Internet applications)in a website conception. Codice articolo 9783838350011
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The Internet use by the Luxury industry
Editore:
LAP LAMBERT Academic Publishing Aug 2010, 2010
ISBN 10: 3838350014
ISBN 13: 9783838350011
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Da: buchversandmimpf2000, Emtmannsberg, BAYE, Germania
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Taschenbuch. Condizione: Neu. Neuware -Luxury can be characterized using these following adjectives: high price product, exclusivity, prestige, and niche market. The Internet is a mass media using by 1,596 million of people around the world that doesn''t permit physical interaction between web users. Despite this, the authors asked themselves why a mass media without physical contact possibility was used by an industry of niche whose the pillars are high service levels and relationship. The aim of the study was firstly to understand and show that the Internet is a medium equal to the luxury industry''s demands and needs in terms of communication and distribution. The second objective was to describe how luxury brands should design and build their websites in order to respect their luxury''s specificities and reach their goals. This paper starts by equiping the readers with the subject in concern. Besides it, an overview of the relevant concepts about marketing tools and Internet applications available to online brands is made. Laslty, the concept of Web experience is reached giving the important elements (marketing tools and Internet applications)in a website conception.Books on Demand GmbH, Überseering 33, 22297 Hamburg 92 pp. Englisch. Codice articolo 9783838350011
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The Internet use by the Luxury industry: An interactive tool for a very demanding sector
Editore:
LAP LAMBERT Academic Publishing, 2010
ISBN 10: 3838350014
ISBN 13: 9783838350011
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