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This book is trying to describe consumer behavior in terms of how roles in decision-making process are divided among members of households. Results are compared with stereotypes in decision-making process. Because of absence of any similar research, this book is focusing on formulating approach to this problematic. The main objective of the book is to identify and find the way how to describe process of decision making among members of household. Thus, which roles are taken by household´s members towards to process of purchasing of specified consumption basket, including general products consumed by households, which were carefully chosen. It would be described how decisions among family member differ according to product categories and type of households. In other words how an involvement of each member of a household differs depending on product´s category and it close environment. We will emphasize comparison of results with stereotypes in consumer behavior process. It is worth of mentioning that the secondary objective is to identify an approach to this problematic in general, in terms of processing, formulating of the objectives and their methods of fulfilling them.
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Consumer Behavior
Editore:
LAP LAMBERT Academic Publishing, 2010
ISBN 10: 383835477X
ISBN 13: 9783838354774
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Brossura
Da: moluna, Greven, Germania
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Condizione: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Autor/Autorin: Urbanek JiriJiri Urbanek is a PhD. student of Economics and Management at Mendel in Brno, Faculty of Business and Economics (FBE) at Department of Marketing and Trade. He is focusing on identification of influencing factor of family . Codice articolo 5415869
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Consumer Behavior
Editore:
LAP LAMBERT Academic Publishing Apr 2010, 2010
ISBN 10: 383835477X
ISBN 13: 9783838354774
Nuovo
Taschenbuch
Da: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, Germania
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Taschenbuch. Condizione: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -This book is trying to describe consumer behavior in terms of how roles in decision-making process are divided among members of households. Results are compared with stereotypes in decision-making process. Because of absence of any similar research, this book is focusing on formulating approach to this problematic. The main objective of the book is to identify and find the way how to describe process of decision making among members of household. Thus, which roles are taken by household s members towards to process of purchasing of specified consumption basket, including general products consumed by households, which were carefully chosen. It would be described how decisions among family member differ according to product categories and type of households. In other words how an involvement of each member of a household differs depending on product s category and it close environment. We will emphasize comparison of results with stereotypes in consumer behavior process. It is worth of mentioning that the secondary objective is to identify an approach to this problematic in general, in terms of processing, formulating of the objectives and their methods of fulfilling them. 80 pp. Englisch. Codice articolo 9783838354774
Quantità: 2 disponibili
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Consumer Behavior : Roles in Decision Making Process of Czech Households
Editore:
LAP LAMBERT Academic Publishing, 2010
ISBN 10: 383835477X
ISBN 13: 9783838354774
Nuovo
Taschenbuch
Da: AHA-BUCH GmbH, Einbeck, Germania
Valutazione del venditore 5 su 5 stelle
Taschenbuch. Condizione: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - This book is trying to describe consumer behavior in terms of how roles in decision-making process are divided among members of households. Results are compared with stereotypes in decision-making process. Because of absence of any similar research, this book is focusing on formulating approach to this problematic. The main objective of the book is to identify and find the way how to describe process of decision making among members of household. Thus, which roles are taken by household s members towards to process of purchasing of specified consumption basket, including general products consumed by households, which were carefully chosen. It would be described how decisions among family member differ according to product categories and type of households. In other words how an involvement of each member of a household differs depending on product s category and it close environment. We will emphasize comparison of results with stereotypes in consumer behavior process. It is worth of mentioning that the secondary objective is to identify an approach to this problematic in general, in terms of processing, formulating of the objectives and their methods of fulfilling them. Codice articolo 9783838354774
Quantità: 1 disponibili
Immagini fornite dal venditore
Consumer Behavior
Editore:
LAP LAMBERT Academic Publishing Apr 2010, 2010
ISBN 10: 383835477X
ISBN 13: 9783838354774
Nuovo
Taschenbuch
Da: buchversandmimpf2000, Emtmannsberg, BAYE, Germania
Valutazione del venditore 5 su 5 stelle
Taschenbuch. Condizione: Neu. Neuware -This book is trying to describe consumer behavior in terms of how roles in decision-making process are divided among members of households. Results are compared with stereotypes in decision-making process. Because of absence of any similar research, this book is focusing on formulating approach to this problematic. The main objective of the book is to identify and find the way how to describe process of decision making among members of household. Thus, which roles are taken by household''s members towards to process of purchasing of specified consumption basket, including general products consumed by households, which were carefully chosen. It would be described how decisions among family member differ according to product categories and type of households. In other words how an involvement of each member of a household differs depending on product''s category and it close environment. We will emphasize comparison of results with stereotypes in consumer behavior process. It is worth of mentioning that the secondary objective is to identify an approach to this problematic in general, in terms of processing, formulating of the objectives and their methods of fulfilling them.Books on Demand GmbH, Überseering 33, 22297 Hamburg 80 pp. Englisch. Codice articolo 9783838354774
Quantità: 2 disponibili